Shankman Can We Do That?!

Outrageous PR Stunts That Work -- And Why Your Company Needs Them
1. Auflage 2008
ISBN: 978-0-470-11641-8
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time--explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.

Autoren/Hrsg.

Shankman, Peter

Inhaltsverzeichnis

Acknowledgments.
Chapter 1. Who Am I, and Why the Heck Should You Listen toMe?
You don't know me from anyone-but I'm known. And I've gotten myclients known. Who am I? Why should you listen to me?
Chapter 2. PR Basics.
What IS PR? What is GOOD PR? What is BAD PR? What makes reportedwant to listen? What makes them want to shut you off and block youre-mail from their system? What makes reported and the public happy?What makes them unhappy?
Chapter 3. Coming Up with the Off-the-Wall Idea, and Making ItStick.
Talking about how no to be afraid of reaction to an idea, thebeginnings of how to think differently, ways to get into that kindof think-different mindset, getting out of the office and into agood brain...ROAR to get your idea approved!
Chapter 4. Coming Up with and Implementing the Big Idea-PartOne.
WebDive 2000 and our first of many "ARE YOU INSANE?"comments.
Chapter 5. Coming Up with and Implementing the Big Idea-PartTwo.
The Flying Fingers Yarn Bus-Best Campaign of 2005.
Chapter 6. Coming Up with and Implementing the Big Idea-PartThree.
The AirTroductions Launch-One website, over 250 media outletsaround the world.
Chapter 7. Coming Up with and Implementing the Big Idea and whatHappens When It's Too Successful?
The RegisterFree.Com Free Domain Name Hour-Or, how to shut downthe Internet.
Chapter 8. What Happens When You Lose Your Voice?
Legal has just told you to shut up. Or a 60 Minutes crew iswaiting in your lobby. No matter how much fun PR is, there's alwayscrisis management to think of. A Primer.
Chapter 9. You Don't Have to run Over Someone to Get Press.
It's not about celebrity all of the time. In fact, sometimes itcan be, just by note being.
Chapter 10. What Happens When Your Perfectly Thought-Out PlanHits a Snag?
When your parachute opens and you get spun around, line twistsare often the result. Kicking out of them tends to work and get youdown safely. Here's how to kick out of potential snags that couldleave you hung up.
Chapter 11. Putting It All Together.
Wrap-ups, what we've learned, what if something happens that wedidn't talk about.
Chapter 12. The Resources Section!
Places to get more info, websites, mailing lists, groups,organizations, etc.
Index.

Über Autor(innen)

Peter Shankman is the CEO of The Geek Factory, Inc., amarketing and PR strategy firm, whose clients have included SnappleBeverage Group, Napster, and the Discovery Channel. He is also CEOof AirTroductions, the Internet's first in-flight dating andnetworking service. He lives in New York and frequently speaks attrade shows and conferences on PR, marketing, and creativity.