Skarzynski / Crosswhite | The Innovator's Field Guide | Buch | sack.de

Skarzynski / Crosswhite The Innovator's Field Guide



Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges

1. Auflage 2014, 288 Seiten, Kartoniert, Format (B × H): 205 mm x 251 mm, Gewicht: 642 g
ISBN: 978-1-118-64430-0
Verlag: Wiley & Sons


Skarzynski / Crosswhite The Innovator's Field Guide

A step-by-step guide to successfully transforming any organization

It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call "innovation" is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges changes that. It is a practical guide that moves beyond the "why" to the "how" of making innovation happen, for leaders and practitioners inside organizations of all sizes.

Written by two pioneers in the field of embedding innovation in organization, The Innovator's Field Guide focuses on the most pressing innovation problems and specific challenges innovation leaders will face and offers concrete solutions, tools, and methods to overcome them.
* Each chapter describes a specific innovation challenge and details proven ways to address that challenge
* Includes practical ideas, techniques, and leading practices
* Describes common obstacles and offers practical solutions

Any leader or professional who needs concrete solutions--right now--to the critical challenges of innovation will find invaluable aid in the practical, easy-to-understand, and market-tested approaches of The Innovator's Field Guide.

Weitere Infos & Material


1 Setting Context 1About This Field Guide 1The Innovation Challenges 3Principles of Innovation 7As You Read The Guide 112 Raising Your Innovation IQ Through Insight-Driven Innovation 13What Is a "Great Insight"? 14Five Insight Types 16Key Take-Aways 523 Enabling Breakthrough Innovation 53Enabling Breakthrough Innovations Through Insight Combinations 54Domaining: Building a Pipeline of Related Concepts 57Bringing Strategic Focus to Your Efforts: Innovation Architecture 69Key Take-Aways 724 From Nascent Idea to Business Concept 73Changing Your Mind-Set About the Innovation Process 74The SEI Approach 76Using an Iterative Learning Process 87Don't Take Opportunity Elaboration and Framing for Granted 88Fast-Tracking Opportunities When You Believe Speed to Market Is Critical 89Key Take-Aways 915 Propelling Fast Innovation 93Engaging the Organization Through Focused Innovation Challenges 95Innovation Accelerators 106Open Innovation: Moving Faster Than Your Internal Development 108Key Take-Aways 1156 Experimentation and De-Risking 117Framing Risk to Manage It 119Defining Your Learning Path 120Developing Your Experimentation Agenda 123Experimentation in Action 132Key Take-Aways 1367 Innovating While in Market 139Innovating While Flying the Plane 140Principles to Guide Postlaunch Innovation 141Using Front-End Techniques in Postlaunch Activities: Develop New Insights to Enable New Learning 142Translating Insights into Action 150Continue to Experiment for Postlaunch Learning and Revision 154Postlaunch Innovation: Illustrative Design Approaches 154Postlaunch Innovation Pioneers: Select Case Examples 157Postlaunch Innovation Issues to Anticipate 161Key Take-Aways 1638 Organizing for Innovation 165A Framework for Organizing the Elements of Innovation 166Design Principles for Organizing for Innovation 167The Organizing Elements 172Case Examples: Organizing for Innovation 189Key Take-Aways 1989 Leading Innovation 199Leading Innovation from the Top 200Driving Leadership Engagement in Innovation 204An Example of Innovation Leadership Engagement 206Leading Innovation from the Top: Who's on Point? 210Top Leadership as an Indispensable Element 212Leading from Within: Grassroots-Led Innovation 213Key Take-Aways 21810 Getting Started 219Designing from Outcomes Back 220Different Types of Innovation Outcomes 221High-Level Designs for Frequently Desired Outcomes 223Getting Started: Assembling the Team 237Assessing Issues and Approach: Innovation Assessment and Design 239Before You Begin: Some Additional Tips 244Key Take-Aways 24511 Conclusion and Looking Ahead 247Flexible, Reconfigurable Techniques for Addressing Innovation Challenges 249Be Alert for Common Pitfalls 251Notes 255Acknowledgments 265About the Authors 269Index 271


Skarzynski, Peter
PETER SKARZYNSKI advises large, global organizations and their leaders on growth strategy, leadership, and organizational change. He has led strategy and growth efforts for clients in Asia, Europe, and the Americas. A frequent corporate and conference speaker, he is lead author of Innovation to the Core and has written thought pieces for The Wall Street Journal, CEO Magazine, and The Drucker Foundation.DAVID CROSSWHITE is an advisor to senior leadership of large organizations on their most significant strategy and growth challenges. For over twenty years he has guided Global 1000 organizations in their implementation of growth and innovation strategies. His work has been highlighted in several books and Harvard Business School Cases, which are taught in leading MBA programs across the country.



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