Steger Corporate Diplomacy

The Strategy for a Volatile, Fragmented Business Environment
1. Auflage 2003
ISBN: 978-0-470-85800-4
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 320 Seiten, E-Book

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

Autoren/Hrsg.

Steger, Ulrich

Inhaltsverzeichnis

Acknowledgments.
Foreword by Antony Burgmans (Unilever).
Preface.
Introduction and Overview.
The Tangled World - Trends and Countertrends.
The Players in the Global Village.
How Business Has Managed Non-Market Interactions up to thePresent Day.
Detecting and Preventing Trouble Ahead.
Making Corporate Diplomacy Happen.
Corporate Communication.
"Suits" amd "Sandals": Balancing Conflict and Co-operation.
Learning from Three Reference Examples.
Appendix I - Business Case vs. Business Ethics.
Appendix II - Relevant IMD Case Studies.
Further Reading.
Index.

Über Autor(innen)

Recognized as one of the leading authorities in the area ofEnvironmental Management, Ulrich Steger has held many seniorpositions in government, business and academe. He is AlcanProfessor of Environmental Management at IMD, Switzerland, andDirector of the IMD Forum for Corporate Sustainability Management(CSM) and Corporate Governance Research Initiative. He directsmajor Partnership Programs (e.g.with DaimlerChrysler and Allianz).He also holds an Honorary Professorship for InternationalManagement at the Technical University, Berlin.
Before he joined academia, Professor Steger was elected to theGerman Bundestag and was Minister of Economics and Technology ofthe Land of Hesse, Germany. As a member of the Managing Board ofVolkswagen, he was responsible for the environmental strategywithin the VW group worldwide.