Representing Consumers

Voices, Views and Visions
Erscheinungsjahr 1998
ISBN: 978-0-415-18413-7
Verlag: Routledge

Buch, Englisch, 416 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 790 g

Reihe: Routledge Interpretive Marketing Research

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include:

* construction of the researcher and consumer voice
* quantitative tools and representation
* advertising narratives
* poetic representation of consumer experience
* the crisis in the crisis concept
* consumer-oriented ethnographic research.
The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

Autoren/Hrsg.

Stern, Barbara

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Psychologie Psychologische Disziplinen Umwelt-, Konsum- und Werbepsychologie
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur

Inhaltsverzeichnis

List of plates, List of figures, List of tables, List of poems, List of contributors, Introduction: The problematics of representation, PART 1 Researchers and representation, PART 2 Representation and verbal data, PART 3 Representation and pictorial data, PART 4 Pragmatics, innovation, and critical issues, Index

Über Autor(innen)

Barbara Stern