Buch, Englisch, 348 Seiten, Format (B × H): 162 mm x 237 mm, Gewicht: 553 g
Reihe: Guilford Communication S.
Buch, Englisch, 348 Seiten, Format (B × H): 162 mm x 237 mm, Gewicht: 553 g
Reihe: Guilford Communication S.
ISBN: 978-0-89862-308-6
Verlag: Guilford Publications
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Part I: Fundamental Issues in Persuasion Research. Concepts, Definitions, and Basic Distinctions. Investigating Persuasive Communication. Examining the Attitude-Behavior Relationship. The Effects of Behavior on Attitudes. Part II: Components of Persuasive Transactions. Source Characteristics in Persuasive Communication. Persuasive Message Characteristics: Rational Appeals. Persuasive Message Characteristics: Emotional Appeals. Receiver Characteristics. Characteristics of Persuasive Settings. Part III: Persuasion Models. Cognitive Models of Persuasion. Models of Interpersonal Compliance. Producing and Resisting Influence Messages. Persuasive Communication Campaigns.