Buch, Englisch, 336 Seiten, Format (B × H): 140 mm x 217 mm, Gewicht: 422 g
Buch, Englisch, 336 Seiten, Format (B × H): 140 mm x 217 mm, Gewicht: 422 g
ISBN: 978-0-7506-4986-5
Verlag: Taylor & Francis
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1 The marketing plan; Chapter 2 Organizing a sales office; Chapter 3 Buyers and customers; Chapter 4 Face-to-face selling; Chapter 5 Telephone selling; Chapter 6 The shape of things that came – the technology; Chapter 7 Banqueting sales; Chapter 8 Direct mail; Chapter 9 Advertising; Chapter 10 In-house promotion; Chapter 11 Public relations; Chapter 12 Special Events and Short Break Holidays;