Understanding Soft Power in Africa

The Power of Attraction from Pretoria to Beijing
1. Auflage 2025
ISBN: 978-1-032-94924-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 320 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 453 g

Reihe: Global Africa

Negative images of Africa which define the continent as being riven with poverty, crime, or war, are increasingly being challenged. Examples of soft power such as Nigeria’s Nollywood, athletic successes in Kenya, Rwanda’s commercial diplomacy, and South Africa’s liberal constitution, are all reasserting African agency and shaping more positive understandings of the continent.

This book considers the role and impact of soft power in the African context, and how it relates to the twenty-first century scramble for Africa. Bringing together leading scholars in the field, this book delves into various aspects of soft power in Africa, shedding light on how the continent's attractiveness is shaped by soft power by the continent’s biggest states, the small states, and also the regional organisations such as the AU, ECOWAS, SADC, and EAC. The book then goes on to assess the ways in which great powers, most notably China, the United States, the United Kingdom, Brazil and France are themselves deploying soft power in Africa in order to vie for influence, resources, and strategic advantages.

Understanding Soft Power in Africa will be an important read for researchers in political science, international relations, African studies, and cultural studies, as well as for African policymakers.

Zielgruppe

Academic and Postgraduate

Autoren/Hrsg.

Tella, Oluwaseun

Fachgebiete

• Geisteswissenschaften Literaturwissenschaft Literaturwissenschaft: Dramen und Dramatiker
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Propaganda & Kampagnen, Politik & Medien
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikation & Medien in der Politik
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Populärkultur
• Sozialwissenschaften Politikwissenschaft Internationale Beziehungen Diplomatie
• Geisteswissenschaften Kunst Kunststile Afrikanische Kunst
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politische Studien zu einzelnen Ländern und Gebieten
• Sozialwissenschaften Ethnologie | Volkskunde Volkskunde Historische & Regionale Volkskunde
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturpolitik, Kulturmanagement
• Sozialwissenschaften Politikwissenschaft Regierungspolitik Kultur-, Wissenschafts- & Technologiepolitik
• Sozialwissenschaften Politikwissenschaft Politische Kultur Interessengruppen, Lobbyismus und Protestbewegungen

Inhaltsverzeichnis

Part I: Introduction  1. Soft Power in Africa: Assessing the Power of Attraction from Pretoria to Beijing  Part II: African Regional Powers’ Soft Power 2. Nigeria’s Soft Power: Historical Development and Contemporary  3. Ubuntu reconsidered? The rise and decline of South Africa’s soft power  4. From Nasser to the Present: The Evolution of Egypt's Soft Power in Africa  5. Kenyan Soft Power: An Untapped Bag of Mixed Fortunes  6. Seeing beyond Africa’s Image Crisis: Sports and the Arts as Drivers of Cameroon’s Soft Power  Part III: African Small States’ Soft Power 7. Beyond the Genocide Guilt Card: Understanding Rwandan Soft Power  8. Assessing the Soft Power Strategies of African Small Island Developing States: The Case of Mauritius  9. Wielding Soft Power? Botswana’s Foreign Policy in Africa and Beyond  10. In the Sea of Global Relations, is Seychelles Softly Surfacing?  Part IV: African Regional Organisations’ Soft Power  11. African Union’s Soft Power on the International Stage  12. Eliciting Compliance with ECOWAS’s Normative Frameworks as an Expression of Soft Power  13. SADC: The Long Retreat from the Promise of Soft Power  14. The EAC and the Soft Power of Eastafricaness: Does it Have Limits?  15. The Paradox of African RECs' Soft Power: Promise vs. Inertia in the Restive AMU  Part V: External Actors’ Soft Power in Africa  16. US Soft Power in Africa: A Study in Soft Empowerment  17. ‘Good Friends, Good Partners, Good Brothers’? Success and Failure in China’s Soft Power Strategy Towards Kenya  18. Africa and the United Kingdom: Influence and Soft Power  19. Russia in Africa: Understanding the Persistence of Soft Power  20. Soft Power in Crisis: France's Struggles for Influence in Africa  21. Building Soft Power Across the Atlantic: Unpacking Brazil-Africa Engagements  22. From Bollywood to Diplomacy: India's Soft Power Strategies in Africa

Über Autor(innen)

Oluwaseun Tella is the Head of the Future of Diplomacy at the University of Johannesburg’s Institute for the Future of Knowledge in South Africa. He holds a doctorate in Political Science from the University of KwaZulu-Natal, South Africa. He has authored and edited seven books, including Africa’s Soft Power: Philosophies, Political Values, Foreign Policies, and Cultural Exports (Routledge, 2021), which is the first book on African soft power. In addition, he has published over 40 mostly single-authored book chapters and journal articles in Politikon, Social Dynamics, Journal of Asian and African Studies, Journal of Black Studies, and other academic journals. He has also written approximately 30 op-eds. His research interests encompass soft power, international relations, peace and conflict studies, African politics, and knowledge production in Africa.