Buch, Englisch, 174 Seiten, Format (B × H): 155 mm x 236 mm, Gewicht: 431 g
Reihe: Routledge Advances in Management and Business Studies
Strategies and Business Models in the Digital Age
Buch, Englisch, 174 Seiten, Format (B × H): 155 mm x 236 mm, Gewicht: 431 g
Reihe: Routledge Advances in Management and Business Studies
ISBN: 978-0-367-54817-9
Verlag: Taylor & Francis
The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1.Online Retailing and Relationship Marketing: Evolution and Theoretical insights into online retailing and relationship marketing 2. Risks and Barriers towards Organ Donation: Strategies to move forward from Relationship Marketing Perspectives 3. Multi-generation Sponsorship. Awareness, Attitudes and Purchase Intentions in successive generations 4. Digital Banking and Customer Satisfaction: The Nigerian Perspective 5. The Role of Religiosity in Collaborative Consumption Behavior 6. Customer perceptions in Possession-Processing Services: Factors and indicators of behavioral loyalty 7. Athlete entrepreneurs: Relationship marketing through collaborative ideation 8. Relationship Marketing through Error Management and Organizational Performance: Does it matter? 9. Relationship marketing in the digital age 10. Online Retailing and Relationship Marketing: The Current Landscape and Future Developments Index