Tiffany Marketing Strategy

Implementing and Measuring a Successful Marketing Strategy
2. Auflage 2025
ISBN: 978-1-3986-2173-2
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 360 Seiten, Accessible EPUB

WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition)
WINNER: Business Book Awards 2022 - Sales & Marketing category (first edition)
How can senior marketing leaders develop and implement a proven strategy to deliver measurable results?

Marketing Strategy offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, Jenna Tiffany incorporates the latest insights on Generative AI and features expert perspectives from global brands like Disney. It provides proven strategic models and tools for informed decision-making, helping leaders navigate governance, financial impact and industry trends to deliver sustained business growth.

You'll learn how to:

- Master key models to analyze the marketing environment strategically
- Implement adaptable frameworks across industries with step-by-step guidance
- Leverage real-world examples and expert interviews for actionable insights
- Measure and optimize marketing success using data-led decision making
- New to this edition: Generative AI, new real-world examples and perspectives, online resources - PowerPoint slides

Developed for senior marketing executives, this guide equips you to lead strategy development that aligns with organizational goals and delivers clear ROI.

Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Industry trends

Autoren/Hrsg.

Tiffany, Jenna

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: What is a marketing strategy?; Chapter - 02: Scenario - establishing the current situation; Chapter - 03: Targets - setting objectives; Chapter - 04: Reach - researching your customers; Chapter - 05: Awareness - planning your marketing activity; Chapter - 06: Tactics - the marketing channel mix; Chapter - 07: Execution - implementing your marketing strategy; Chapter - 08: Generate - the results; Chapter - 09: Yield - analysing your strategy's success; Chapter - 10: Common pitfalls in marketing strategy; Chapter - 11: Glossary;

Über Autor(innen)

Tiffany, Jenna
Jenna Tiffany, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna Tiffany is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.