Beyond the Mulatta

Haunted Hybridity in Advertising
Erscheinungsjahr 2025
ISBN: 978-90-04-69201-5
Verlag: Brill

Buch, Englisch, Band 33, 242 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 531 g

Reihe: Studia Imagologica

Beyond the Mulatta: Haunted Hybridity in Advertising will chronicle and analyze black and mixed-race women's trajectory in postcolonial visual culture history. In contemporary western advertising, there is a frequently recurring stock figure of a particular type of black woman. This figure is a of African descent, with a light to medium skin tone and a loosely curled Afro. She is an engine of middle-class aspiration and an avatar of "a better future" that is close at hand, but will never happen.

Autoren/Hrsg.

Todd, Lenore

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medien & Gesellschaft, Medienwirkungsforschung
• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio

Inhaltsverzeichnis

Acknowledgments

List of Figures

Introduction

Meet the Monsters 1 Carefree 2 Stereotypes 3 Cuteness 4 Ugly Stereotypes 5 The Clone Collection 6 Modern Girls 7 Distorting Mirrors 8 The Right Kind of Gaze 9 Ghost in the Bottle 10 Re-apparitions of Care 11 Monstrous Work 12 Female Trouble 13 She Speaks!

1 Interrogating the Mulatta

Atlantic Currents 1 A French Family Romance 2 Bakerfixed 3 The Machine of the Mulatta 4 La Câpresse 5 Copper Skin 6 All the Advantages 7 The Red Race 8 The Average Color 9 Mammy vs Zombie

2 Câpresse Industriel

Part of the Family 1 Breakfast at the World’s Fair 2 The Triptych 3 Servants in a Bottle 4 Elodie en Not’ Pays 5 Fade to Black

3 Windward Gothic

The Woman in Madras 1 Taming the Sublime 2 Loitering Peasants 3 Zombies: Disorder in the Night 4 The Collection 5 Serviceable Companionship

4 Dancing with Zombies on Screen

I Walked between Roles 1 They Brought You to a Beautiful Place, Didn't They? 2 Passing and Swing Time 2 Vera Stark

5 Drained Pools and Cuddle Puddles

Millennial Disruption 1 A Smiley Brand 2 Battle of the Bodies 3 Color Play 4 Four Continents, Three Graces 5 Real Clean

6 Just Act Natural

Mortgage Hour 1 Naming, But Dodging 2 Flickering of the Future 3 Second Rate Empire Builders 4 The Natural 5 Poisonous Conduits of a New Picturesque 6 Thinx

7 The Clone Before

Sensational Girls 1 Colorblind

Conclusion

Slavish Imitation

Bibliography

Index

Über Autor(innen)

Lenore Todd, Ph.D is a lecturer at Leiden University College in the Netherlands. This is her second monograph, the first being The Figure of the Other in 9/11 Literature: If You See Something, Say Something (2017).