Introducing Social Semiotics

Theoretical Principles and Multimodal Applications
2 ed
ISBN: 978-1-032-54160-0
Verlag: Taylor & Francis Ltd

Buch, Englisch, 372 Seiten, Format (B × H): 156 mm x 234 mm

Introducing Social Semiotics: Theoretical Principles and Multimodal Applications explores multimodal communication and its role in contemporary society, combining theoretical insights with detailed methods for analyzing the content, design, and style of multimodal texts and communicative events. Social semiotics is widely recognized as one of the main theoretical and methodological approaches to the study of multimodal communication, with applications in fields including education, design, organization, and marketing studies. This new edition, written by one of the founders of social semiotics and multimodality studies, is a comprehensive and updated revision of the acclaimed first edition and the only current book-length study of the field.

The text emphasizes resources for integrating different modes of communication—such as rhythm and composition—and gives special attention to recent semiotic technologies including computer games, social media, and AI. Drawing on a wide range of historical and contemporary examples, the book examines both obvious modes of communication such as language, image, and music, and less obvious ones such as advertising jingles, children's toys, dress, and interior decoration—all of which carry cultural value and significance.

The new edition includes a wealth of examples from different periods and parts of the world, along with exercises, an annotated list of recommended readings, and a glossary of key terms. Accessibly written and multidisciplinary in its approach, the book is an essential reading for students and researchers in communication, linguistics, media studies, design studies, and the arts.

Zielgruppe

Postgraduate and Undergraduate Advanced

Autoren/Hrsg.

van Leeuwen, Theo

Fachgebiete

• Geisteswissenschaften Sprachwissenschaft Sprachwissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Geisteswissenschaften Sprachwissenschaft Fremdsprachenerwerb und -didaktik
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie

Inhaltsverzeichnis

Acknowledgements

List of figures

Preface

PART 1 Semiotic principles

Chapter 1 Semiotic resources and their uses

Chapter 2 Semiotic innovation

Chapter 3 Semiotic rules

Chapter 4 Function and meaning

PART 2 Dimensions of semiotic analysis

Chapter 5 Discourse

Chapter 6 Design

Chapter 7 Style

Chapter 8 Modality

PART 3 Multimodal integration

Chapter 9 Rhythm

Chapter 10 Composition

Chapter 11 Information Linking

Chapter 12 Dialogue

Recommended Reading

Glossary

Index

Über Autor(innen)

Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales. His many influential publications include the following Routledge publications: The Language of Colour, Reading Images (with Gunther Kress, 2020), Organizational Semiotics (with Louise Ravelli, Markus Höllerer and Dennis Jancsary, 2024), Multimodality and Identity and Multimodality and Time (2025).