Internal Communications

Insights, Practices and Models
1. Auflage 2012
ISBN: 978-81-321-0966-2
Verlag: Sage Publications India

Buch, Englisch, 224 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 265 g

- Starting your career and interested to make a mark in this growing function?

- Keen to understand the nuances of internal communications?

- Determined to create an impact as an internal communication professional?

- Looking for resources to create, nurture, and deliver consistently with you team?

In this book you will discover all these and more as it takes you through the nuts and bolts of establishing your function and demonstrating value with internal communications. Using simple examples and formats, the author shares best practices and lessons that will enhance your presence as an internal communications professional.

- Self-evaluation Guide: How do I know if I am suited to the role?

- Guide to getting answers when you begin your career in internal communications

- Interviewers Guide: questions to ask during an internal communications interview

- Channel selection guide

- Evaluating your agency

- How to promote your team

Autoren/Hrsg.

Verghese, Aniisu K

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

Foreword Joseph Fernandez
Preface
Understanding Internal Communications
Internal Communications Basics
Internal Communications Measurement
Internal Communicators: Building and Coaching Your Team
Internal Communications in India
Challenges and Opportunities in Internal Communications
Crises and Internal Communications
The Future of Internal Communications
Employee Engagement and Inclusive Internal Communication
Integrating Social Media with Internal Communications: Challenges and Opportunities
Working with Leadership
Messaging and Internal Communications
Resources
Interviews with the Author
Index

Über Autor(innen)

Verghese, Aniisu K
Aniisu K. Verghese is an internal communication expert with over twelve years of experience in the evolving employee communications, social media, and advertising domains with leading IT, financial services, and consulting organizations in India. He currently serves as the India Internal Communications Lead for a global IT services firm.

In his earlier capacity he managed transformational internal communication assignments with Fidelity, Accenture and i-flex solutions. He helped launch and manage corporate intranets, edit and publish company employee newsletters, coached senior leadership on communication strategy, led internal branding campaigns as well as crafted effective corporate social responsibility communication that improved employee engagement. Aniisu began his career as a brand executive with Leo Burnett, Bangladesh, and Saatchi & Saatchi, India, creatively contributing to the growth of the Nestle, British American Tobacco, BPL, and Tata Tea accounts.

Besides his work, Aniisu blogs India’s and Asia’s first dialogue on internal communication—Intraskope (www.intraskope.wordpress.com), which has been featured in global publications such as Melcrum and Simply Communicate.

He is the founder member of the global road safety campaign and the public interest group—Friends for Life (FFL) in India. The World Health Organization invited FFL for an NGO consultative meet in Geneva, Switzerland, in September 2003. Aniisu was the only Indian to attend the session which preceded World Health Day 2004, dedicated to road safety globally. He won a bronze at the 14th Godfrey Philips Bravery Awards (2005) for his work on road safety.

He is a speaker at management forums and recently addressed about 100 global communicators at the 2011 World International Association of Business Communicators, San Diego, US. He conducts internal communications workshops in the region and recently has engaged practitioners at India’s first ever internal communication workshop, ‘Internal Communications 101: Essentials for Success’, at Bangalore.

Aniisu contributes thought leadership articles for management publications such as simply communicate and Melcrum.

He is also a visiting faculty for leading B-schools in the country and has designed the integrated corporate communications course for St Joseph’s College of Business Administration, Bangalore and St Aloysius College, Mangalore. Aniisu has a certificate in Neuro Linguistic Programming and Usability Testing. He has won honours at the 2002 and 2003 League of American Communication Professionals (LACP) Vision Awards and Society of Technical Communications Competitions, Australia Chapter in the employee publication category.