Google Data Studio for Beginners

Start Making Your Data Actionable
1. Auflage 2020
ISBN: 978-1-4842-5155-3
Verlag: Apress

Buch, Englisch, 94 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 172 g

Google Data Studio is becoming a go-to tool in the analytics community. All business roles across the industry benefit from foundational knowledge of this now-essential technology, and Google Data Studio for Beginners is here to provide it. Release your locked-up data and turn it into beautiful, actionable, and shareable reports that can be consumed by experts and novices alike.

Authors Grant Kemp and Gerry White begin by walking you through the basics, such how to create simple dashboards and interactive visualizations. As you progress through Google Data Studio for Beginners, you will build up the knowledge necessary to blend multiple data sources and create comprehensive marketing dashboards. Some intermediate features such as calculated fields, cleaning up data, and data blending to build powerhouse reports are featured as well. Presenting your data in client-ready, digestible forms is a key factor that many find to be a roadblock, and this book will help strengthen this essential skill in your organization.

Centralizing the power from sources such as Google Analytics, online surveys, and a multitude of other popular data management tools puts you as a business leader and analyzer ahead of the rest. Your team as a whole will benefit from Google Data Studio for Beginners, because by using these tools, teams can collaboratively work on data to build their understanding and turn their data into action. Data Studio is quickly solidifying itself as the industry standard, and you don’t want to miss this essential guide for excelling in it.

What You Will Learn

• Combine various data sources to create great looking and actionable visualizations
• Reuse and modify other dashboards that have been created by industry pros
• Use intermediate features such as calculated fields and data blending to build powerhouse reports

Who This Book Is For

Users looking to learn Google Analytics, SEO professionals, digital marketers, and other business professionals who want to mine their data into an actionable dashboard.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

White, Gerry

Kemp, Grant

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Berufe, Ausbildung, Karriereplanung
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken Big Data
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken Data Mining

Inhaltsverzeichnis

Chapter 1: Starting Your Data Studio Journey.- Chapter 2: Reporting.- Chapter 3: Metrics and Dimensions.- Chapter 4: An Online Survey .- Chapter 5: Marketing Data Visualization.- Chapter 6: Blends of Data.- Chapter 7: Custom Data Visualizations .- Chapter 8: Why Stop There?.-

Über Autor(innen)

Grant Kemp is a Data Studio specialist who regularly delivers trainings and speaks at conferences and meetups to share the transformative power that Data Studio can offer. He has helped a wide variety of companies from small retailers, to  multinationals to start using Data Studio. 
Grant has over 18 years experience in digital, starting out as a developer and working across multiple verticals including e-commerce, publishing, startups and travel. He has deployed data solutions within a bevy of well-known companies such as Dreams, Gap, Photobox, Missguided, Arsenal Football Club, and Virgin, among others.
Gerry White is an experienced digital marketer specializing in SEO and analytics, particularly focused on technical elements of a site performance. He has worked for clients like the BBC, McDonalds, WeightWatchers, BHS, Gordon Ramsey, Premier Inn to name but a few.