Buch, Englisch, 210 Seiten, Format (B × H): 152 mm x 231 mm, Gewicht: 408 g
A Hermeneutic Perspective
Buch, Englisch, 210 Seiten, Format (B × H): 152 mm x 231 mm, Gewicht: 408 g
Reihe: Routledge Interpretive Marketing Research
ISBN: 978-1-138-12393-9
Verlag: Taylor & Francis
Practices theory construes routine as minimally self-monitored, nonetheless considering it as being embodied narrative. In research output, such generic ‘storied’ activity is seen as (in)formed, shaped from a shifting hierarchy of ‘horizons’ or perspectives—from habituated to reflective—rather than a single seamless unfolding. Taking a communication practices route disentangles and avoids conflating tacit and transformative construction of identities in qualitative research. Practices research crosses discipline. Ubiquitous media use by managers and visitors throughout a shopping mall responds to investigating not only with digital tracking expertise but also from an interpretive marketing viewpoint. Visiting a practice perspective’s hermeneutic underwriting, spatio-temporal metaphorical concepts become available and appropriate to the analysis of communication as a process across disciplines. In repeated practices, ‘horizons of understanding’ are solidified. Emphasising our understanding of a material environment as ‘equipment’, practices theory enables correlation of use and demographic variable in quantitative study extending interpretive behavioural and haptic qualitative research.
Consumption, Psychology and Practice Theories: A Hermeneutic Perspective addresses academics and researchers in communication studies, marketing, psychology and social theory, as well as university methodology courses, recognising philosophy guides a discipline’s investigative insight.
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Weitere Infos & Material
Introduction: Crossing Hermeneutic Horizons of Culture and Discipline
Chapter One: Mind the Gap?: Bridging Philosophical Hermeneutics and Practice Theories
Chapter Two: Hermeneutic Social Theory of Practices: Conjoining Philosophy and Sociology
Chapter Three: Hermeneutic Practices in the Business School: Reflection In/On Habituated Consuming
Chapter Four: Consuming Psychology: Interpretative Phenomenological Analysis: Thematic Understanding in Hermeneutic Practices
Chapter Five: Consumer Practices Viewing Screens: A Hermeneutic Perspective on Constructing Identities
Conclusion: Hermeneutic Practices: From Anthony Giddens to Algorithmically Generated ‘Horizons of Understanding’ (Hans-Georg Gadamer)