Buch, Englisch, 176 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 331 g
Your Company's Next Stage of Growth
Buch, Englisch, 176 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 331 g
ISBN: 978-1-138-97298-8
Verlag: Taylor & Francis Ltd
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Contents
Preface - Chapter 1: Definitions and Necessities - Chapter 2: What Do We Market? - Chapter 3: To Whom Do We Market Internally? - Chapter 4: How Do We Market? - Chapter 5: Innovation? - Chapter 6: What Have We Gained? - Appendix 1: Addresses of Institutions Mentioned - Appendix 2: Marketing Typologies - References - Index