Ye Utility Drives Adoption

Understanding Internet Accessibility in Rural China
1. Auflage 2019
ISBN: 978-1-4331-6475-0
Verlag: Peter Lang
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 242 Seiten

Utility Drives Adoption: Understanding Internet Accessibility in Rural China addresses the deep digital divide in China by exploring the reasons behind the lagging adoption of the internet in rural communities. With a four-year study and in-depth investigation into a number of rural communities across China, author Mingrui Ye unfolds a picture of internet use in rural villages and answers the questions why and in what scenario rural residents will or will not adopt internet-based digital devices like laptops or tablets.

Additionally, this book contributes to diffusion theory with a newly established research model, by which new determinants responsible for internet adoption were discovered and mutual relations between influential factors at different levels revealed. A series of solutions to improve the adoption rate of the internet in rural China are suggested for implementation at multiple levels. Utility Drives Adoption not only provides a deeper understanding of internet adoption in rural communities but also revisits the theory of innovation diffusion with newly developed perspectives and research models. This book serves as a useful guide for researchers and students in relevant fields to further explore internet utility and adoption in rural China.

Autoren/Hrsg.

Ye, Mingrui

Fachgebiete

• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein Soziale und ethische Aspekte der EDV
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Agrarsoziologie
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie

Inhaltsverzeichnis

List of Figures – Acknowledgments – List of Abbreviations – Introduction – To Be Bridged: Perspectives From Literature and Reality – An Overview of Symbolic Interactionism: Theoretical Framework and Methodological Approach – Contextual Analysis: Interactions With Social Settings – Diffusion Network Analysis: Interactions With the Immediate Environment – Innovation: Attributes of the Internet – Discussion and Conclusions.

Über Autor(innen)

Mingrui Ye received his PhD from the University of South Australia in 2014. He is currently an associate professor at Communication University of China.