Youknovsky / Bowers SELL YOUR RESEARCH

Public Speaking for Scientists
1. Auflage 2020
ISBN: 978-3-030-34181-7
Verlag: Springer Nature Switzerland
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 157 Seiten

Public speaking is an essential component in the life of a scientist, whatever your level of career. In this book, the authors describe a tried-and-tested technique for preparing a presentation: the SELL Method. Following these three simple steps - Skeleton, Envelope, Life & Logistics - will help you make the most out of any talk. Whether it be a 3-minute pitch or an hour-long plenary session, you will find pages of advice, theory and practical exercises enabling you to SELL YOUR RESEARCH with impact.
For scientists these days, the work is not done until it is communicated. And now that problem is solved. Solidly researched and immaculately written, Sell Your Research is a goldmine of useful advice. Whether you are brimming with confidence or just setting out, this gem of a guidebook will improve every presentation and nurture every budding science communicator.Dr. Stephen Webster, Director of Science Communication Unit, Imperial College London
Public speaking is one of the most intimidating but crucial tasks in a scientist's career. This book provides a welcoming, clear, step-by-step guide to improving your presentations at every level. Reading it and following its advice will make your science talks less frightening and more enjoyable. Dr. Laura Helmuth, Health, Science & Environment Editor, Washington Post


ALEXIA YOUKNOVSKY A chemical engineer by training, Alexia is the founder and CEO of Agent Majeur, a science communication agency based in Paris. Since 2008, she has been working for major public and private research stakeholders across Europe. More than 2,500 scientists have attended Agent Majeur training courses in public speaking.  JAMES BOWERS, PhD Passionate about science and media, British-born James has a Ph.D in Molecular Biology and an MSc in Science Media Production. He has worked in TV production and is a communicator on 'pop science' programs. At Agent Majeur, James trains in public speaking and science writing, consults on a variety of projects and hosts events. 

Autoren/Hrsg.

Youknovsky, Alexia

Bowers, James

Inhaltsverzeichnis

1; The Authors;6
2; About Us;8
2.1;Get in Touch;8
3; Contents;10
4;1 Introduction;16
5;2 The SELL Method: Prepare Your Presentation;19
5.1;2.1 What Is Communication?;20
5.1.1;2.1.1 Conversation;21
5.1.2;2.1.2 Communication;21
5.1.3;2.1.3 The Communication Model;22
5.1.3.1;2.1.3.1 Sender;23
5.1.3.2;2.1.3.2 Receiver;23
5.1.3.3;2.1.3.3 Message;24
5.1.3.4;2.1.3.4 Filters;24
5.1.3.5;2.1.3.5 Response;25
5.2;2.2 The SELL Method;25
5.3;2.3 Step I: Skeleton;26
5.4;2.4 Step II: Envelope;27
5.5;2.5 Step III: Life and Logistics;27
5.6;2.6 Let’s Get on with It!;28
6;PartI First Step: Build Your Skeleton;29
7;3 Know Your Context: Types of Presentation;30
7.1;3.1 Audience;31
7.1.1;3.1.1 Experts;31
7.1.2;3.1.2 Students;32
7.1.3;3.1.3 General Public;32
7.1.4;3.1.4 Young People;32
7.1.5;3.1.5 Journalists;33
7.1.6;3.1.6 Managers;33
7.1.7;3.1.7 Funders;34
7.2;3.2 Format;34
7.2.1;3.2.1 Audience Size;34
7.2.2;3.2.2 Interaction;35
7.2.3;3.2.3 Duration;36
7.2.3.1;3.2.3.1 Short;36
7.2.3.2;3.2.3.2 Medium;37
7.2.3.3;3.2.3.3 Long;37
7.2.3.4;3.2.3.4 Variable;38
7.2.4;3.2.4 Your Stage;38
7.2.4.1;3.2.4.1 Layout;38
7.2.4.2;3.2.4.2 Equipment;39
7.3;3.3 Occasion;39
7.3.1;3.3.1 Meeting;39
7.3.2;3.3.2 Conference;40
7.3.3;3.3.3 Site Tour;40
7.3.4;3.3.4 Poster Session;40
7.3.5;3.3.5 Thesis Defence;41
7.3.6;3.3.6 Prize Ceremony;41
7.3.7;3.3.7 Competition;41
7.3.8;3.3.8 Camera;42
7.3.9;3.3.9 Interview;42
7.4;3.4 Logistics;42
7.4.1;3.4.1 What?;43
7.4.2;3.4.2 Who?;43
7.4.3;3.4.3 Where?;43
7.4.4;3.4.4 When?;43
7.4.5;3.4.5 How?;44
7.4.6;3.4.6 Why?;44
7.4.7;3.4.7 How Many? How Much?;44
7.5;3.5 Moving on…;44
8;4 Define Your Message;45
8.1;4.1 Four Questions to Define Your Message;46
8.1.1;4.1.1 What Is Your Objective?;47
8.1.2;4.1.2 What Are Your Audiences’ Expectations?;47
8.1.3;4.1.3 What Arguments Do You Have to Achieve Your Objective with This Specific Audience?;48
8.1.4;4.1.4 What Is Your Message?;48
8.1.5;4.1.5 Putting It into Action;49
8.2;4.2 Case Study I: The Headteacher;49
8.2.1;4.2.1 Science Talks;50
8.3;4.3 Case Study II: The Bionics Professor;52
8.3.1;4.3.1 Experts;52
8.3.2;4.3.2 General Public;52
8.3.3;4.3.3 Different Messages;55
8.4;4.4 Case Study III: The Entrepreneur;55
8.4.1;4.4.1 Investors;55
8.4.2;4.4.2 Coffee Shop Managers;56
8.4.3;4.4.3 Clients;56
8.5;4.5 Messages for Mixed Audiences;56
8.5.1;4.5.1 Prioritise Your Audience;60
8.5.2;4.5.2 Find the Common Link;60
8.6;4.6 Your Turn…;60
9;5 Establish Your Plan;62
9.1;5.1 A Plan: The Basics;63
9.1.1;5.1.1 What is a Plan?;63
9.1.2;5.1.2 Examples of Classical Structures;63
9.1.3;5.1.3 When to Give Background Knowledge;64
9.1.4;5.1.4 What Does a Plan Look Like?;64
9.2;5.2 Mind Maps;65
9.2.1;5.2.1 How to Use a Mind Map;65
9.2.1.1;5.2.1.1 Message;66
9.2.1.2;5.2.1.2 Introduction and Conclusion;66
9.2.1.3;5.2.1.3 Sections;66
9.2.1.4;5.2.1.4 Subsections;67
9.2.2;5.2.2 Benefits of Mind Mapping;67
9.2.3;5.2.3 Putting It into Action;67
9.3;5.3 Case Study IV: The Technological Innovation;68
9.4;5.4 Case Study V: The Success Story;70
9.5;5.5 Case Study VI: The Controversial Topic;71
9.6;5.6 Before We Move on…;73
10;PartII Second Step: Make Your Envelope;74
11;6 Hook Your Audience;75
11.1;6.1 Why Hook Your Listeners?;76
11.2;6.2 When to Hook Your Listeners;76
11.2.1;6.2.1 Introduction;77
11.2.2;6.2.2 Conclusion;77
11.3;6.3 Hook, Line and Sinker;78
11.3.1;6.3.1 Quote;78
11.3.2;6.3.2 Joke;79
11.3.3;6.3.3 Anecdote;80
11.3.4;6.3.4 Analogy;81
11.3.5;6.3.5 Question or Challenge;82
11.3.6;6.3.6 Picture, Drawing or Photo;83
11.3.7;6.3.7 Video;83
11.3.8;6.3.8 Piece of Music;84
11.3.9;6.3.9 Link with Current or Historical Facts;85
11.3.10;6.3.10 Sample;85
11.3.11;6.3.11 Demonstration;86
11.4;6.4 Knitting Your Hook into Your Talk;86
11.5;6.5 Be Comfortable with Your Hook…;87
12;7 Design Your Slides;88
12.1;7.1 What’s the (Power) Point?;89
12.2;7.2 A Point with Power;89
12.2.1;7.2.1 Rules Are Meant to Be Broken;90
12.2.2;7.2.2 Keep It Slick;90
12.2.3;7.2.3 Use Readable Text;91
12.2.4;7.2.4 Be Visual;91
12.2.5;7.2.5 Be Coherent;92
12.2.6;7.2.6 Simplify Your Graphs;92
12.2.7;7.2.7 Use Animations;92
12.2.8;7.2.8 Think About Your Transitions;93
12.2.8.1;7.2.8.1 Title;93
12.2.8.2;7.2.8.2 Plan;93
12.2.8.3;7.2.8.3 Transitions;93
12.2.8.4;7.2.8.4 Conclusion;93
12.2.9;7.2.9 Point Out Important Figures;93
12.2.10;7.2.10 Lighten Your Content;94
12.2.11;7.2.11 Choose Quality Images;94
12.3;7.3 Graphic Design Rules;94
12.3.1;7.3.1 Contrast;95
12.3.2;7.3.2 Alignment;95
12.3.3;7.3.3 Proximity;95
12.3.4;7.3.4 Repetition;96
12.4;7.4 Technical Glitches;96
12.5;7.5 Slide Improvements;97
12.5.1;7.5.1 Initial Thoughts;98
12.5.2;7.5.2 Give It Space, Let It Breathe;98
12.5.3;7.5.3 Don’t Give Everything Away;98
12.5.4;7.5.4 Help Your Data Speak for Themselves;99
12.5.5;7.5.5 Point Out the Comparisons;101
12.6;7.6 In Conclusion…;102
13;8 Create Your (Additional) Supporting Materials;103
13.1;8.1 What Tools Do You Have?;104
13.2;8.2 Boards;104
13.2.1;8.2.1 Erasable Boards;105
13.2.2;8.2.2 Non-erasable Boards;105
13.3;8.3 Objects;106
13.3.1;8.3.1 Scientific;106
13.3.2;8.3.2 Props;107
13.3.3;8.3.3 3D Metaphors;107
13.4;8.4 Demonstrations;108
13.5;8.5 Multimedia: Videos and Sound;109
13.5.1;8.5.1 Videos;109
13.5.2;8.5.2 Animations;110
13.5.3;8.5.3 Sounds;110
13.6;8.6 Before We Move on…;111
14;9 Popularise Your Science;114
14.1;9.1 What Is Science Popularisation?;115
14.1.1;9.1.1 When to Popularise;115
14.1.2;9.1.2 Are You Making Yourself Clear?;117
14.1.3;9.1.3 Signpost Your Talk;118
14.1.4;9.1.4 How to Popularise;118
14.2;9.2 Make a Connection;118
14.2.1;9.2.1 Technical Impact;119
14.2.2;9.2.2 Personal Insight;119
14.2.3;9.2.3 Funny Tales;119
14.3;9.3 Give Context;120
14.3.1;9.3.1 Choose a Character;120
14.3.2;9.3.2 Make It Relatable;120
14.4;9.4 Be Concrete;121
14.4.1;9.4.1 Jargon;121
14.4.2;9.4.2 Data;122
14.4.3;9.4.3 Visuals;123
14.5;9.5 Try It Out…;123
15;PartIII Third Step: Breathe Life and Fine Tune Logistics;124
16;10 Master Your Non-verbal Communication;125
16.1;10.1 What is Non-verbal Communication?;127
16.2;10.2 Voice;128
16.2.1;10.2.1 Breathing;128
16.2.2;10.2.2 Speed;128
16.2.3;10.2.3 Tone;129
16.2.4;10.2.4 Volume;129
16.2.5;10.2.5 Diction;130
16.3;10.3 Body Language;130
16.3.1;10.3.1 Posture;131
16.3.2;10.3.2 Gestures;131
16.3.3;10.3.3 Facial Expressions;132
16.3.4;10.3.4 Movements;133
16.4;10.4 Eye Contact;133
16.5;10.5 Before We Move on…;134
17;11 Manage Your Anxiety;135
17.1;11.1 Practise, Practise, Practise;136
17.1.1;11.1.1 To Learn or Not to Learn;136
17.2;11.2 Enter the Stage;138
17.3;11.3 Breathe;138
17.4;11.4 Project Yourself;139
17.5;11.5 Respect Your Body;140
17.6;11.6 Before We Move on…;141
18;12 Perfect Your Performance;142
18.1;12.1 Microphone Choice;143
18.1.1;12.1.1 Gooseneck Microphone;144
18.1.2;12.1.2 Handheld Microphone;144
18.1.3;12.1.3 Headset;145
18.1.4;12.1.4 Clip-on Microphone;145
18.2;12.2 Chair(wo)Man;145
18.3;12.3 Technical Rehearsal;146
18.3.1;12.3.1 Technical Rehearsal Checklist;147
18.4;12.4 Lights, Camera…;147
18.5;12.5 Final Touches;148
18.6;12.6 That’s It…;148
19;13 Final Pep Talk;149
20;14 The Story Behind the SELL Method;150
21;Speaker References;152
22; Bibliography;155