Abrahamson / Ryder / Unterberg Crowdstorm

The Future of Innovation, Ideas, and Problem Solving
1. Auflage 2013
ISBN: 978-1-118-57038-8
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

A practical guide to tapping into the abundant ideas andtalent outside your organization
Successful organizations are constantly searching for newideas. Historically, organizations have looked to theiremployees and select partners. They have used techniques likebrainstorming to gather and evaluate ideas. However, intoday's market, talent and new ideas can be foundeverywhere.
The Internet has enabled organizations to greatly expand theirsearches far beyond their four walls. Instead of ten or onehundred people, organizations from startups to Fortunate 500 firmscan work with thousands or tens of thousands to discover and assessmany, many more ideas (as well as prototypes, partners andpeople). We call this Crowdstorming.
But how do you organize so many people and ideas to get the bestresults?
Our goal is to help our readers make Crowdstorming work; to helpmore organizations engage with people far beyond theirorganizational borders, to find better ideas, solutions, talent andpartners so we can address some of our most challenging problems --not just for the sake of business, but for our society,too.
* Shaun Abrahamson has spent more than a decade as an early stageinvestor and advisor partnering with leading startups and globalorganizations to identify, create and launch new businesses enabledby newly possible relationships with customers and experts.
* Peter Ryder is the former President of jovoto and has broadexperience as a consultant helping organizations improve theirbusiness through the use of new technologies.
* Bastian Unterberg is the founder and CEO of jovoto, a Berlinand NYC based firms that organizes a 40,000 person strong creativecommunity to work with global brands on problems ranging from newproduct design to sustainable architecture.

Autoren/Hrsg.

Abrahamson, Shaun

Ryder, Peter

Unterberg, Bastian

Inhaltsverzeichnis

Introduction v
Chapter 1 First, Some Context 1
Chapter 2 Intellectual Property, Confidentiality, and Brands 21
Chapter 3 Ask the Right Question 41
Chapter 4 Fair Incentives to Motivate 59
Chapter 5 Build the Coalition 81
Chapter 6 Recruit the Best Participants 103
Chapter 7 Manage Communities to Facilitate Great Outcomes 121
Chapter 8 Understand Participant Contributions 145
Chapter 9 Reign in the Tyranny of Ideas 161
Chapter 10 Choose the Right Online Space 181
Chapter 11 Meta 199
Acknowledgments 209
Notes 211
Index 221

Über Autor(innen)

Shaun Abrahamson is an early stage investor and advisor. For the last decade, he has worked with some of today's leading startups. At Mutopo, he advises global firms on how to benefit from online connections with customers and experts. He built computer-aided design tools at MIT, studied at the Berlin School of Creative Leadership, lectured at the Wharton School and New York University, and contributed to the Economist Intelligence Unit.
Peter Ryder is the former president of jovoto, Inc., a startup whose platform and community help companies innovate and solve challenges facing their business. After a successful career in consulting at Deloitte, CSC, and Accenture helping organizations use technology to transform their operations, he now invests in new ventures and advises organizations on how to take advantage of new technologies in today's digital economy.
Bastian Unterberg is the founder and CEO of jovoto, a Berlin- and NYC-based firm that organizes a 40,000-person strong creative community to work with global brands on problems ranging from new product design to sustainable architecture. His work has been featured in various media such as Page, New York Times, Focus, and Fast Company. An active speaker, Bastian presents at various national and international conferences.