Alexander Ethical AI in Marketing

Aligning Growth, Responsibility and Customer Trust
1. Auflage 2025
ISBN: 978-1-3986-2230-2
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 288 Seiten, Accessible EPUB

How can you harness AI in marketing while building trust and delivering lasting results?

Ethical AI in Marketing equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing innovative solutions that uphold brand integrity and drive competitive advantage.

Drawing on real-world examples from Ally, OSF Healthcare, Adobe and Ipsos, it explores how organizations at different stages of AI maturity navigate privacy challenges, governance requirements and audience expectations. You will learn how to:

- Develop AI strategies that align with brand values and long-term goals
- Apply governance frameworks to ensure ethical and compliant practices
- Leverage AI to deliver personalized experiences without compromising trust
- Optimize adoption by balancing innovation with responsible oversight

From navigating privacy considerations to developing governance frameworks, this book helps you apply AI with confidence, build credibility in your organization and advance your career impact in the evolving marketing landscape.

Themes include: AI strategy, ethical marketing, governance, personalization, innovation, trust building

Autoren/Hrsg.

Alexander, Nicole

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz

Inhaltsverzeichnis

Chapter - 00: Introduction Section - ONE: Foundations of Ethical AI in Marketing Chapter - 01: Ethical AI in Modern Marketing Chapter - 02: Defining Ethical AI Principles for Marketing Chapter - 03: Human-Centered AI in Marketing Section - TWO: Turning Principles into Practice Chapter - 04: Navigating the Challenges and Seizing Opportunities Chapter - 05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit Section - THREE: Building Consumer Trust Through Ethical AI Marketing Chapter - 06: Consumer Trust and Perception of AI in Marketing Chapter - 07: Ethical Consumer Engagement in AI Marketing Chapter - 08: Governance and Oversight in Ethical AI Marketing Section - FOUR: Leading with Integrity and Future-Proofing Marketing Chapter - 09: Cultivating a Culture of Ethics Chapter - 10: The Evolving Landscape of AI Tools and Applications Chapter - 11: Navigating the Horizon: Continuous Learning and Adaptive Strategies Chapter - 12: Conclusion: A Call to Action for Ethical Leadership

Über Autor(innen)

Alexander, Nicole
Nicole Alexander is a marketing leader, educator and AI ethics expert with more than 25 years of experience driving growth, innovation and digital transformation across global organizations. She serves as an adjunct Professor at New York University, a Lecturer at Columbia University and sits on the Board of Directors at Per Scholas and The Loveland Foundation.

She has held senior leadership roles spanning technology, data and consumer insights, including Global Head of Marketing at Meta, Senior Vice President of Innovation at Ipsos and Vice President of Innovation for Greater China at Nielsen. Her work bridges industry, academia and responsible innovation, helping leaders adopt AI in ways that strengthen trust, accountability and long-term value.

She holds an MSt in AI Ethics and Society from the University of Cambridge and an Executive MBA from TRIUM (NYU Stern, HEC Paris, and the London School of Economics). Nicole divides her time between New York City and Mexico City.

Nicole M. Alexander is a marketing leader, educator, and AI ethics expert with over 25 years experience driving global growth, innovation and digital transformation. She serves as an adjunct professor at NYU, a lecturer at Columbia University and sits on the boards of Per Scholas and The Loveland Foundation. Her career includes senior roles as Global Head of Marketing at Meta, SVP of Innovation at Ipsos and VP of Innovation for Nielsen China. She holds an MSt in AI Ethics and Society from Cambridge and an Executive MBA from TRIUM, and divides her time between New York City and Mexico City.