Constructing Authority and Influence Online
E-Book, Englisch, 224 Seiten, E-Book
ISBN: 978-1-5095-3020-5
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.
Autoren/Hrsg.
Weitere Infos & Material
Acknowledgements Introduction 1 What is a Lifestyle Guru? 2 The Rise of Lifestyle Gurus in the Digital Age 3 'Be Authentic': Lifestyle Gurus as Trusted Companions 4 'Your Person as a Product': Commodifying Influence 5 'Don't Eat That!': Lifestyle Gurus as Unregulated Advisers 6 The Two Cults of Lifestyle Perfectionism 7 Living in a Low Trust Society
References
Index