Barrow The Business Plan Workbook

A Step-By-Step Guide to Creating and Developing a Successful Business
11. Auflage 2025
ISBN: 978-1-3986-2369-9
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 312 Seiten, Web PDF

The essential textbook for building credible business plans that attract investment and drive results

Now in its 11th edition, The Business Plan Workbook is a trusted guide for postgraduate students and early-stage entrepreneurs studying business strategy, entrepreneurship, and venture planning. Developed from the renowned methodology taught at Cranfield School of Management, this textbook aligns with course outcomes across business modeling, market analysis, and financial forecasting.

Structured around 26 critical areas of business planning, this edition enables students to stress-test their ideas and develop strategic clarity. New content explores how to use AI in market segmentation, financial projections, and SWOT modeling. Updated with real-world examples from companies including Nubank, YuLife, Doctolib, and Inceptio Technology, it also addresses evolving investor expectations and the impact of regulatory shifts across tax, trade, and policy.

Designed to support independent learning and classroom use, this practical guide includes:

- Structured assignments to apply key planning principles step by step

- Case studies from high-growth startups and global innovators

- Insights into narrative-building and storytelling for investment

- Downloadable resources, including 80 PowerPoint slides and customizable templates

Whether studying entrepreneurship or preparing a pitch for your own venture, The Business Plan Workbook provides the skills and tools to develop a compelling, viable business proposition.

Autoren/Hrsg.

Barrow, Colin

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber

Inhaltsverzeichnis

Section - ONE: Strategy and purpose; Chapter - Assignment 1: Coming up with a winning idea for your business plan; Chapter - Assignment 2: Strategy - the big picture; Chapter - Assignment 3: You and your team; Section - TWO: Market research; Chapter - Assignment 4: Researching customers; Chapter - Assignment 5: Researching competitors; Chapter - Assignment 6: A plan for market research; Section - THREE: Competitive marketing strategies; Chapter - Assignment 7: Products and/or services; Chapter - Assignment 8: Pricing; Chapter - Assignment 9: Advertising and promotion; Chapter - Assignment 10: Place and distribution; Chapter - Assignment 11: People, process and physical environment; Chapter - Assignment 12: Competing online; Section - FOUR: Operations; Chapter - Assignment 13: The selling methods plan; Chapter - Assignment 14: Making, outsourcing and supplies; Chapter - Assignment 15: Legal and regulatory factors; Section - FIVE: Reviewing financing requirements and options; Chapter - Assignment 16: The sales forecast; Chapter - Assignment 17: Cash-flow projections; Chapter - Assignment 18: The profit and loss account; Chapter - Assignment 19: The balance sheet; Chapter - Assignment 20: Break-even analysis; Chapter - Assignment 21: Estimating financing requirements; Chapter - Assignment 22: Stress testing your business projections; Section - SIX: Business controls; Chapter - Assignment 23: Financial controls; Chapter - Assignment 24: Sales and marketing controls; Chapter - Assignment 25: Other business controls; Section - SEVEN: Writing up and presenting your business plan; Chapter - Assignment 26: Writing up and presenting your business plan;

Über Autor(innen)

Barrow, Colin
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

Colin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (all published by Kogan Page). He is based in Penzance, Cornwall, UK.