Buch, Englisch, 240 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 533 g
Driving Business Growth Through Effective E-Commerce
Buch, Englisch, 240 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 533 g
ISBN: 978-0-7494-7907-7
Verlag: Kogan Page
This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter - 00: Introduction; Chapter - 01: 21st-century markets; Chapter - 02: Identifying the e-commerce opportunity; Chapter - 03: Putting customers first; Chapter - 04: The new marketing model; Chapter - 05: The business of e-commerce; Chapter - 06: The growth organization; Chapter - 07: Leadership in change; Chapter - 08: Digital leadership in practice; Chapter - 09: The e-commerce leadership model