Bradburn / Sudman / Wansink Asking Questions

The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, 2nd, Revised Edition
2. Auflage 2004
ISBN: 978-0-7879-7343-8
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 448 Seiten, E-Book

Reihe: Research Methods for the Social Sciences

Since it was first published more than twenty-five years ago,Asking Questions has become a classic guide for designingquestionnaires¾the most widely used method for collectinginformation about people?s attitudes and behavior. An essentialtool for market researchers advertisers, pollsters, and socialscientists, this thoroughly updated and definitive work combinestime-proven techniques with the most current research, findings,and methods. The book presents a cognitive approach toquestionnaire design and includes timely information on theInternet and electronic resources. Comprehensive and concise,Asking Questions can be used to design questionnaires forany subject area, whether administered by telephone, online, mail,in groups, or face-to-face. The book describes the design processfrom start to finish and is filled with illustrative examples fromactual surveys.

Autoren/Hrsg.

Bradburn, Norman M.

Sudman, Seymour

Wansink, Brian

Inhaltsverzeichnis

Preface and Acknowledgments.
The Authors.
Part I. Strategies for Asking Questions.
1. The Social Context of Question Asking.
Part II. Tactics for Asking Questions.
2. Asking Nonthreatening Questions About Behavior.
3. Asking Threatening Questions About Behavior.
4. Asking Questions About Attitudes and BehavioralIntentions.
5. Asking and Recording Open-Ended and Closed-EndedQuestions.
6. Asking Questions that Measure Knowledge.
7. Asking Questions that Evaluate Performance.
8. Asking Psychographic Questions.
9. Asking Standard Demographic Questions.
Part III. Drafting and Crafting the Questionnaire.
10. Organizing and Designing Questionnaires.
11. Questionnaires from Start to Finish.
12. Asking Questions FAQs.
Bibliography and Recommended Readings.
Glossary.
Index.
Appendix A: List of Academic and Not-for-Profit Survey ResearchOrganizations.
Appendix B: Illinois Liquor Control Commission: College StudentSurvey.
Appendix C: Faculty Retention Survey.
Appendix D: Kinko's: Open-ended Service SatisfactionSurvey.

Über Autor(innen)

Norman M. Bradburn is the Tiffany and Margaret Blake DistinguishedService Professor emeritus psychology, at the Harris GraduateSchool of Public Policy and the Graduate School of Business at theUniversity of Chicago. He was a senior vice president at theNational Opinion Research Center.
Seymour Sudman was a Walter H. Stellner Distinguished Professor ofMarketing and deputy director and research professor at the SurveyResearch Laboratory at the University of Illinois,Urbana-Champaign. Professor Sudman died in 2000.
Brian Wansink is Professor of Marketing, Nutritional Science,Advertising and Agricultural and Consumer Economics at theUniversity of Illinois Urbana-Champaign. He is also ResearchProfessor at Cornell University and at Wageningen University in theNetherlands.