BUZZ. How to Create It and Win With It

How to Create It and Win with It
Erscheinungsjahr 2008
ISBN: 978-0-8144-7462-4
Verlag: McGraw-Hill Education

Buch, Englisch, 0 Seiten, Format (B × H): 64 mm x 93 mm

Autoren/Hrsg.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Office Management, Büroorganisation
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations

Inhaltsverzeichnis

Part One: How Buzz BeginsChapter 1:Honesty Comes FirstChapter 2:Find Your NicheChapter 3:The Power of My PenPart Two: Creating a StirChapter 4:Crafting Your PersonaChapter 5:How to Predict and Engage the MediaChapter 6:Creating Rabid, Loyal FollowersPart Three: Trusting Your PlanChapter 7:Why Your Gut Rules Every TimeChapter 8:Pick Your Fights, Enforce Your RightsChapter 9:Turning Mistakes into OpportunitiesPart Four: Recognizing VictoryChapter 10:Keep to Your Schedule (It’s All in the Follow-Through)Chapter 11:How to Withstand Public ScrutinyChapter 12:Keep Your Mind Wide Open

Über Autor(innen)

Edward I. Koch (New York, NY) was the 105th mayor of New York City and served for three terms (from 1978 to 1989.) Prior to being mayor, Mr. Koch served for nine years as a congressman and two years as a member of the New York City Council.Christy Heady (North Palm Beach, FL) is an award-winning journalist and author of several books, including The Complete Idiot’s Guide to Making Money on Wall Street and The Complete Idiot’s Guide to Managing Your Money.