Buch, Englisch, 344 Seiten, Paperback, Format (B × H): 170 mm x 244 mm, Gewicht: 595 g
Buch, Englisch, 344 Seiten, Paperback, Format (B × H): 170 mm x 244 mm, Gewicht: 595 g
Reihe: Research Methods for Social Scientists
ISBN: 978-0-85702-861-7
Verlag: SAGE Publications Ltd
The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Psychologie Psychologische Disziplinen Umwelt-, Konsum- und Werbepsychologie
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Sozialwissenschaften Psychologie Psychologie / Allgemeines & Theorie Psychologische Forschungsmethoden
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
Weitere Infos & Material
Chapter 1: Survey research and web surveys
Definition and typology
Web survey process
Evolution of web surveys, applications and related practices
Chapter 2: Pre-fielding
Mode elaboration
Sampling
Questionnaire preparation
Technical preparations
Nonresponse strategy
General management
Chapter 3: Fielding
Recruiting
Measurement
Processing and monitoring
Chapter 4: Post-fielding
Data preparation
Preliminary results
Data exporting and documentation
Chapter 5: Selected topics in web survey implementation
Smartphones, tablets and other devices
Online panels
Web survey software
Chapter 6: Broader context of web surveys
Broader methodological context
Web surveys within the project management framework
The web survey profession
Web survey bibliography
Chapter 7: Future of web surveys
General technological developments
Web survey software
Methodology
Broader business and societal issues
Chapter 8: Conclusions