Buch, Englisch, 532 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 741 g
Buch, Englisch, 532 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 741 g
ISBN: 978-1-041-33666-2
Verlag: Taylor & Francis Ltd
Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today’s dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology, is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.
Focusing on emerging trends, the book explores new formats and business models, with emphasis on omnichannel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest practical insights on human resource management, managing luxury brands, building curated private label brands, mall operations, location strategies, public relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.
Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.
Zielgruppe
Academic, Postgraduate, Professional Training, and Undergraduate Advanced
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Produktionsmanagement, Qualitätskontrolle
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
- Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Regionalwissenschaften, Regionalstudien
- Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Stadt- und Regionalsoziologie
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft
Weitere Infos & Material
List of Figures. List of Tables. Preface. Acknowledgment. 1 Fundamentals of Modern Retailing. 2 Retail Formats. Modern Retailing: Emerging Formats and Business Models. 4 Strategic Brand Management. 5 Merchandise Management. 6 Private Label Brands. 7 Pricing in Retail: Strategies, Tactics, and Techniques. 8 The People Factor: Human Resource Management in Retail. 9 Location Strategy. 10 Store Ambiance and Visual Merchandising. 11 Metrics of Store Performance. 12 Customer Relationship Management and Patronage Loyalty. 13 Mall Management. 14 The Indian Market Scenario. References. Index.
