Collier / Ruby eBay Listings That Sell For Dummies

1. Auflage 2006
ISBN: 978-0-470-04810-8
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 316 Seiten, E-Book

No matter what you want to sell on eBay--auto parts ordesigner apparel...weird, unique wares or priceyantiques--the principles and basic rules for successfullistings are the same. eBay Listings That Sell For Dummiesfollows the advice it gives you for your ads--it tells youwhat you need to know without bogging you down with lots of fluffand peripheral stuff. From the mechanics to descriptive ad copy tophotography to getting it on eBay, this guide covers:
* eBay options that can boost the appeal of your listings,including Buy It Now (BIN), Subtitle, Bold Title, Highlight, Boxborder, Home Page Featured, Featured Plus!, and GalleryPicture (a must)
* Constructing catchy listings with a title that sells andkeywords that pay off
* eBay Acronyms you'll need to know
* Tackling and completing eBay's Sell Your Item form
* HTML formatting basics plus some free JavaScript scripts youcan use to dress up your listing
* Embedding images, creating thumbnails, and adding bells andwhistles (or not)
* Buying a digital camera for taking eBay photos and equippingyour "studio"
* Lighting correctly, and using the Cloud Dome, light cubes,panels, and umbrellas
* Retrieving your images and uploading them to a server (yourfree ISP space, AOL, eBay, eBay's Picture Manager, orothers)
* Editing your photos, including cropping, enhancing, resizing,sharpening, and more
* A checklist of techniques for preparing elegant, fast-loadingimages for your ads
* Sprucing up your eBay store
* Posting your listing to other sites such as half.com,amazon.com, and overstock.com
* Automating with HTML Generators, including eBay's TurboLister, or Third-Party HTML generators such as Mpire.com Launcheror the authors' free tool from www.coolebaytools.com
Written by eBay pros Marsha Collier, a successful PowerSeller,and Patti Louise Ruby, a trainer at eBay University events and eBayLive, eBay Listings That Sell For Dummies is loaded withtricks of the trade. It's complete with step-by-stepinstructions for many tasks, tables and checklists, lots of screenshots, and examples of good and bad ads. With this friendly guide,your merchandise will quickly be going...going...gone oneBay.

Autoren/Hrsg.

Collier, Marsha

Ruby, Patti Louise

Inhaltsverzeichnis

Introduction.
Part I: Getting Chummy with the Basics.
Chapter 1: Attracting Buyers with Your eBay Listing.
Chapter 2: Getting a Quick Start with the Sell Your ItemPage.
Chapter 3: Knowing How HTML Works.
Part II: Lining Your Pockets with HTML.
Chapter 4: HTML Text -- Formatting Basics.
Chapter 5: Playing the (Hyper) Links.
Chapter 6: Brewing JavaScripts (Not the Starbucks'Kind).
Chapter 7: Embedding Images for Flash and Effect.
Chapter 8: Plumping Up Your Description.
Chapter 9: Adding Some Bells and Whistles.
Part III: Turning Pictures into Dollars.
Chapter 10: Choosing and Knowing Your Camera.
Chapter 11: Outfitting Your Studio.
Chapter 12: Getting the Right Light (or the Light Right).
Chapter 13: Setting Up Your Pictures.
Chapter 14: Special-Situation Photography.
Chapter 15: Getting the Pictures from Your Camera to eBay.
Part IV: Advanced Applications for Your NewfoundSkills.
Chapter 16: Making Perfect Pictures.
Chapter 17: Dolling Up Your eBay Store.
Chapter 18: Porting Your Listings to Other Sites.
Chapter 19: Automating with HTML Generators.
Part V: The Part of Tens.
Chapter 20: Debunking the Ten (or so) Online PhotographyMyths.
Chapter 21: Ten Tips for Your Auction Design.
Appendix: Mechanizing Your Sales with Third-Party ManagementTools.
Index.

Über Autor(innen)

Marsha Collier spends most of her time on things related toeBay. She's a charter member eBay PowerSeller, as well as oneof the original instructors for eBay University. As a columnist, anauthor of four best-selling books on eBay, a television and radioexpert, and a lecturer, she shares her knowledge of eBay withmillions of online shoppers. Thousands of eBay fans also visit herWeb site, www.coolebaytools.com, to get Marsha's latestinsights on e-commerce.
Out of college, Marsha worked in fashion advertising for theMiami Herald and then as special-projects manager for theLos Angeles Daily News. She also founded a home-basedadvertising and marketing business. Her successful business, theCollier Company, Inc., was featured by Entrepreneur magazinein 1986, and in 1990, Marsha's company received the SmallBusiness of the Year award from her California State Assemblymanand the Northridge Chamber of Commerce.
Bargains drew Marsha to eBay in 1996, but profitable sales keep herbusy on the site now. Marsha applies her business acumen andphotography skills to her eBay business -- and in this book,she shares her knowledge about what makes good, profit-promotinglistings on eBay.
Patti "Louise" Ruby, an Indianapolis native,was born to work on a computer. In junior high, she took a class inthe programming language Fortran. She excelled and enjoyed theclass: The die was cast. Patti went through several jobs as aprogrammer and then became a consultant. In the late '90s,Patti was part-owner of an antique mall, and coincidentally found aWeb site called AuctionWeb (the original eBay). She was fascinatedby the concept, and began selling on the site. She also became anintegral part of the chat rooms, which initially served as loosecustomer support where users helped other users. Patti's easewith computers helped many a new user feel comfortable on theboards -- and with using the AuctionWeb system.
In February 1997, Patti was hired as AuctionWeb's secondCustomer Support Representative. In this position, she became themain interface between the engineering staff and the usercommunity, where she communicated members' "bug"reports and suggestions for site enhancements. When AuctionWebbecame the new eBay site in the fall of 1997, she headed up a"live" question-and-answer board that was set up tohelp members make the transition between platforms.