Applied Crisis Communication and Crisis Management

Cases and Exercises
1. Auflage 2013
ISBN: 978-1-4522-1780-2
Verlag: Sage Publications, Inc

Buch, Englisch, 256 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 489 g

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters

Zielgruppe

Students of public relations, crisis communication and crisis management

Autoren/Hrsg.

Coombs, W. Timothy

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations

Inhaltsverzeichnis

1. A Short Introduction to the Case Study Method
2. Crisis Capsules
3. Pampers and Dry Max Chemical Burn Rumor
4. Hershey, Cocoa, and Child Slavery/Labor Abuse
5. Cadbury Salmonella Recall
6. Peanut Butter Paste Recall of 2009
7. Tetra Pak, Nestle and ITX
8. Nestlé and Greenpeace Disagree over Palm Oil Sourcing
9. Carrefour, China, and the Olympic Torch Relay
10. Sparboe Farms and McDonald’s Part Company over Animal Cruelty
11. BP Texas City Explosion
12. Sigg and BPA
13. West Pharmaceutical Services’ Dust Explosion
14. Jensen Farm, Listeria, and Cantaloupe
15. Chick-fil-A and the Dangers of Social Issues
16. The Bhopal Tragedy
17. Odwalla and E. Coli
18. ValuJet Flight 592 and the End of a Brand
19. Greenpeace Pressures H&M to Detox the Garment Industry

Über Autor(innen)

Coombs, W. Timothy
W. Timothy Coombs (PhD Purdue University in Public Affairs and Issues Management) is the George T and Glady H Abell Professor in Liberal Arts in Department of Communication at Texas A&M University. His primary areas of research are crisis communication and CSR including the award-winning book Ongoing Crisis Communication. He is the current editor for Corporation Communication: An International Journal. His research has appeared in Management Communication Quarterly, Public Relations Review, Corporate Reputation Review, Journal of Public Relations Research, Journal of Communication Management, Business Horizons, and the Journal of Business Communication.

W. Timothy Coombs, PhD, Purdue University, is a full professor in the Nicholson School of Communication at the University of Central Florida. He is the 2002 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America for his crisis research, which led to the development and testing of the Situational Crisis Communication Theory (SCCT). SCCT provides recommendations about how crisis managers should respond to crises by evaluating key elements of the crisis situation. Dr. Coombs has published widely in the areas of crisis management and preparedness, including a number of journal articles and book chapters. His research includes the award-winning book Ongoing Crisis Communication as well as Code Red in the Boardroom: Crisis Management as Organizational DNA. He is coauthor of a number of books, including It’s Not Just PR and Public Relations Strategy and Application: Managing Influence with Sherry Holladay and Today’s Public Relations with Robert Heath. He has edited The Handbook of Business Security Volumes 1 and 2 and coedited The Handbook of Crisis Communication with Sherry Holladay. He was part of the Darden School of Management’s Batten Institute “Defining Leadership: A Forum to Discuss Crisis Leadership Competency” and has a chapter in the related publication, Executive Briefing on Crisis Leadership. Dr. Coombs has lectured on the subject of crisis management at various venues in the United States, Denmark, Norway, Sweden, Belgium, the United Kingdom, Hong Kong, and Australia. He has also consulted with companies in the petrochemical and health care industries on crisis-related topics.