from a communication, marketing and advertising perspective
E-Book, Englisch, 127 Seiten
ISBN: 978-83-66675-25-4
Verlag: De Gruyter
Format: EPUB
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
Each section sheds light on a different point in its field regarding the consumer. It is known that consumption patterns and consumer behaviors have undergone great changes today. The challenges, opportunities, and changes brought about by this change are among the most discussed topics in the literature. In this book, attention is focused on such prominent points. We hope that the book will bring a different perspective to both the literature and related sectors. Abstracting & Indexing Baidu Scholar
Bayerische Staatsbibliothek
BDS
BoD
Bowker Book Data
Ciando
CNKI Scholar (China National Knowledge Infrastructure)
Dimensions
EBSCO
ExLibris
Google Books
Google Scholar
Naviga
ReadCube
Semantic Scholar
TDOne (TDNet)
WorldCat (OCLC)
X-MOL
Additionally, the proceedings volume is registered and indexed in the Crossref database and accessible on Amazon.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung
- Geisteswissenschaften Design Grafikdesign, Kommunikationsdesign
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing