Buch, Englisch, 343 Seiten, Book, Format (B × H): 155 mm x 235 mm, Gewicht: 554 g
Buch, Englisch, 343 Seiten, Book, Format (B × H): 155 mm x 235 mm, Gewicht: 554 g
ISBN: 978-0-230-29842-2
Verlag: Macmillan Education
The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.
This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
Zielgruppe
Lower undergraduate
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Interkulturelle Kommunikation & Interaktion
- Geisteswissenschaften Sprachwissenschaft Angewandte Sprachwissenschaft
- Geisteswissenschaften Sprachwissenschaft Fachsprachen
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
Weitere Infos & Material
1. Language and business successPart I: corporate perspectives2. Communicating with stakeholders3. Branding4. Digital PR5. Talking to customers6. Crisis communicationPart II: management perspectives7. Leadership 8. Change management9. Managing conflicts 10. Diversity and inclusionPart III: employee perspectives11. The language of recruitment 12. Interviews in the workplace13. Constructing employees14. Using language in business, using language at work