The Customer Copernicus

How to be Customer-Led
1. Auflage 2021
ISBN: 978-0-367-56463-6
Verlag: Routledge

Buch, Englisch, 234 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 365 g

Some companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters – obvious, surely? They have also enjoyed huge business success, growing and making plenty of money.

The Customer Copernicus answers the question that follows – if it’s obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court.

The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

Zielgruppe

Postgraduate, Professional, Professional Practice & Development, and Undergraduate Advanced

Autoren/Hrsg.

Dawson, Charlie

Meehan, Seán

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance

Inhaltsverzeichnis

Introduction: Why Should I Believe You? 1. Why Customer-Led Beliefs Matter 2. What Being Customer-Led Looks Like 3. What Being Customer-Led Feels Like 4. Creating Customer-Led Beliefs 5. Losing Customer-Led Beliefs 6. Protecting Customer-Led Beliefs Conclusion: Believe in Better

Über Autor(innen)

Charlie Dawson is the founder of The Foundation, a London-based consultancy that helps organisations create customer-led success.

Seán Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD Business School, Lausanne, Switzerland.