Internet-Based Customer Value Management

Developing Customer Relationships Online
2015
ISBN: 978-3-319-09854-8
Verlag: Springer International Publishing

Buch, Englisch, 152 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 3731 g

Reihe: Management for Professionals

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.

This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Doligalski, Tymoteusz

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege

Inhaltsverzeichnis

Characteristics of the Concept of Customer Value Management.- Influence of the Internet on Value to Customer.- Conceptual Model of Internet-Based Customer Portfolio Building.- Financial Aspects of Customer Value Management.

Über Autor(innen)

Dr. Tymoteusz Doligalski is an assistant professor at Warsaw School of Economics. His research interest include internet marketing, marketing, e-commerce, customer value management, and business models. Dr. Doligalski is the founder of Postgraduate Studies of Internet Marketing (MBA-level program, until 2013 more than 600 participants) at the Warsaw School of Economics. He is also the academic supervisor of student teams taking part in Google Online Marketing Challenge (2012 - Global Winner, 2011 - European Winner).