News, Inc.

Brand and Advocacy Journalism Across Media
1. Auflage 2025
ISBN: 978-1-041-01911-4
Verlag: Routledge

Buch, Englisch, 120 Seiten, Format (B × H): 145 mm x 222 mm, Gewicht: 295 g

Reihe: Routledge Focus on Journalism Studies

Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations.

This book considers the rise of brand journalism as it is broadly conceived across multiple genres and media forms, from brand-produced interactive documentaries such as Google’s “Beyond the Map” to sponsored multimedia features, videos, and podcasts made by news- and non-governmental organizations. Focusing on cases in North America and Europe, Dowling traces the origins of brand journalism and addresses key debates and disruptions brought about by the widespread adoption of the reportorial role by non-profits and corporations. These include journalistic concerns around threats to independence and impartiality and the commodification of reportorial integrity, as well as the reverse perspective in terms of the advertising industry’s adjustment to consumer ad avoidance. This project aims to situate these media products, industrially and culturally, in the context of competition for market share in the digital publishing industry. Ultimately, the study determines how the popularity of branded news content depends on the adaptability of corporate brands in spaces not typically associated with advertising and, in some cases, not yet discovered by competitors.

News, Inc. is recommended reading for advanced students and researchers in fields including Digital Journalism, Public Relations, and Marketing Communications.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Dowling, David O.

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

Introduction: Studios, Advocates, and Brand Practitioners: Journalism Beyond the Newsroom

Chapter 1: The Origins of Brand Journalism: From John Deere to the New Journalism

Chapter 2: The Commercialization of the Multimedia Narrative

Chapter 3: Legacy Media’s Brand Studios: Journalists as Marketers

Chapter 4: “Every Organization is a Media Organization”: Advocates and NGOs as Publishers

Conclusion: The Future of Brand and Advocacy Journalism in the Digital Age

Index

Über Autor(innen)

David O. Dowling is a Professor in the School of Journalism and Mass Communication at the University of Iowa, USA. His previous books include Podcast Journalism: The Promise and Perils of Audio Reporting and Immersive Longform Storytelling: Media, Technology, Audience (Routledge).