Buch, Englisch, 440 Seiten, Format (B × H): 163 mm x 240 mm, Gewicht: 780 g
Buch, Englisch, 440 Seiten, Format (B × H): 163 mm x 240 mm, Gewicht: 780 g
Reihe: Woodhead Publishing Food Scien
ISBN: 978-1-84569-260-5
Verlag: WOODHEAD PUB
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Part 1 Introduction: New product development: Systematic industrial technology. Part 2 Product development strategy and management: The multinational food business- strategic, organisational and management issues for product development; The Food Research Centre - assisting small and medium sized industry in Southern Thailand. The Supermarket Industry - private label brand development; Rural Agroenterprise - cassava development in Latin America. Part 3 Product development process: From farm to consumer - pioneering an early nutraceutical, Stolle milk; From concept to international company - development of a new pet food product; From kitchen to market - first came the oat cake, now the oat bake, a traditional product for today's consumers; From basic research to marketable product - success and failure of instant baked potatoes. Part 4 Technological development: Radical process development - cutting techniques for an aerated sugar confectionery; Process innovation from research and development to production in a large company - development and commercialisation of a low temperature extrusion process; Up-scaling from development to production by small manufacturers - fishing, baking and sauce industries; Spirit of entrepreneurship in commercialisation - product and process development of coconut beverage mix. Part 5 Consumer and market research: Sensory testing in the product development process - the sensory researcher as a trusted advisor; Consumer research in the early stages of new product development - market-oriented development of meal compliment beverages; Consumer research in product design - market-oriented development of healthy vegetable-based food for children; Customer-centric product development - supermarket private label brands. Part 6 Product development in practice: Product design, process development and manufacturing - a roadmap for the technologist; A roadmap through marketing and launching in product development. Part 7 Education for new product development: Effective education for product development - building new product development courses in Thailand.