Buch, Englisch, 344 Seiten, Format (B × H): 156 mm x 234 mm
How to Gain Online Consumer Trust and Sales Using Technologies and Psychology
Buch, Englisch, 344 Seiten, Format (B × H): 156 mm x 234 mm
ISBN: 978-1-03-252138-1
Verlag: Taylor & Francis Ltd
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.
Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued and desired.
This definitive book is perfect for marketing students up to PhD level and digital marketing, PR and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.
Gabay
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Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued and desired.
This definitive book is perfect for marketing students up to PhD level and digital marketing, PR and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.
Zielgruppe
Professional
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
- Wirtschaftswissenschaften Betriebswirtschaft Marktforschung
- Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Sozialwissenschaften Psychologie Psychologische Disziplinen Angewandte Psychologie
Weitere Infos & Material
1. Atlas of your mind 2. I vs. AI 3. Me Myself and I 4. Giving ‘I’ what ‘I’ wants and needs (as well as other lies ‘I’ tells ourselves) 5. Brand kisses in the mind 6. Modelling Excellence 7. Brain Sells 8. Alone Together 9. Scan: Cognitive biases, fallacies and rules of thumb
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