Political Marketing in the 2021 Canadian Federal Election

1. Auflage 2023
ISBN: 978-3-031-34403-9
Verlag: Springer

Buch, Englisch, 162 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 348 g

Reihe: Palgrave Studies in Political Marketing and Management

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.

Zielgruppe

Research

Autoren/Hrsg.

Gillies, Jamie

Raynauld, Vincent

Turcotte, André

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Kommunikation und Partizipation
• Sozialwissenschaften Politikwissenschaft Politische Systeme Wahlen und Volksabstimmungen
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

1       Introduction: The 2021 Canadian Federal Election                        

Vincent Raynauld, Jamie Gillies and André Turcotte

2       Political Branding in a Crisis and the Shifting Strategies of the Trudeau 2021 Campaign.                                                              Jennifer Lees-Marshment and Salma Malik

3       Clowns To The Left Of Me, Jokers To The Right: Branding Challenges in the 2021 Conservative Party Campaign

 Jamie Gillies and Angela Wisniewski

4       The Hyper-Masculine Campaign: Party Leader Brand Image, Heteronormativity, and the 2021 Canadian Federal Election

Mireille Lalancette and Vincent Raynauld

5       Le Bloc Québécois: A Niche Party

Guy Lachapelle

6       The People’s Party of Canada and the Appeal of Anger PoliticsAndré Turcotte, David Coletto and Simon Vodry

7       The Neglected Populists: Breaking Down the Performance of the Left-Leaning New Democratic Party in the 2021 Canadian Federal Election

André Turcotte and Vincent Raynauld

8       Identity Marketing During the 2021 Canadian Federal Election                                                                                         Mireille Lalancette, Angelia Wagner, Karen Bird and Joanna Everitt

9       Conclusion: The Calm Before the Storm

Jamie Gillies, André Turcotte and Vincent Raynauld

Über Autor(innen)

Jamie Gillies is Professor of Communications and Public Policy and Chair of the Department of Journalism and Communications at St. Thomas University in Fredericton, New Brunswick, Canada.

Vincent Raynauld is Associate Professor in the Department of Communication Studies at Emerson College in Boston, Massachusetts, USA.

André Turcotte is Associate Professor in Communication and Political Management at Carleton University in Ottawa, Ontario, Canada.