Public Relations

A Practical Approach
3rd Auflage 2019
ISBN: 978-1-352-00278-2
Verlag: Bloomsbury Academic

Buch, Englisch, 258 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 485 g

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the twenty-first century.
Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on Public Relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory Public Relations modules at universities.

Autoren/Hrsg.

Gunning, Ellen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations

Inhaltsverzeichnis

1. An Appreciation of Public Relations.- 2. Ethics.- 3. Objectives, Publics & Techniques.- 4. PR & The Media.- 5. Creating Content.- 6. Storytelling.- 7. Event Management.- 8. Structure & Management of Consultancy & In-House Departments.- 9. Preparing and Delivering a PR proposal.- 10. Sponsorship.- 11. Corporate Social responsibility.- 12. Crisis PR.- 13. Political PR.- 14. The future of PR.

Über Autor(innen)

Ellen Gunning MA, MIAPR, FPRII, NUJ is a director of the Irish Academy of Public Relations, a specialist communications college, and has over 25 years' experience of teaching PR, journalism, event management and Social Media marketing in 6 languages across 50 countries.