Hall AI-Powered B2B Marketing

Develop AI-Enabled Strategies and Practices for Maximum Impact
1. Auflage 2025
ISBN: 978-1-3986-2197-8
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 400 Seiten, Web PDF

How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?

AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and expert insights from global leaders including Epsilon, CACI UK and UrSpectr, this guide demystifies AI integration across B2B marketing. From powering market research to embedding ethical AI practices, it equips marketers to optimize every stage of the buyer journey while developing skills that elevate career credibility.

You'll learn how to:

- Develop strategic AI-driven frameworks tailored for B2B marketing
- Implement actionable tools for lead generation, nurturing and account management
- Apply principles of ethical AI use within marketing strategies
- Optimize technology selection to align with business objectives

Written by marketing innovator Simon Hall, this authoritative guide helps marketers transform B2B strategies, delivering measurable results and positioning you for career growth.

Themes include: AI integration in B2B marketing, Strategic frameworks and models, Ethical AI application, Career development and impact, Real-world case studies

Autoren/Hrsg.

Hall, Simon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik

Inhaltsverzeichnis

Chapter - 00: Introduction to AI and AI's impact on B2B Marketing Section - ONE: AI based market and customer research Chapter - 01: AI for Market Research Chapter - 02: AI for Customer Insights Section - TWO: Awareness and Content Marketing Chapter - 03: Using AI in the Awareness Phase Chapter - 04: Search Engine Marketing and AI Chapter - 05: B2B Content Marketing and AI Section - THREE: AI Lead Generation and Lead Nurturing Chapter - 06: AI for Account Identification and Research Chapter - 07: Lead Capture Chapter - 08: AI Powered Lead Nurturing Section - FOUR: AI for Optimizing Customer Relationships Chapter - 09: Personalization Through AI Chapter - 10: Conversational AI Chapter - 11: AI and Customer Events, Webinars Chapter - 12: AI Enabled Retention Marketing Section - FIVE: AI Management and Planning Chapter - 13: Data Privacy Chapter - 14: Ethical use of AI Chapter - 15: AI-Powered Performance Measurement Chapter - 16: Marketing operations and AI Chapter - 17: AI Technology Review and Selection

Über Autor(innen)

Hall, Simon
Simon Hall, based in Berkshire, UK, is a marketing innovator with 25 years' experience in technology and services marketing. He has served as UK Chief Marketing Officer for Dell as well as senior roles at Acer, Microsoft and Toshiba. In 2016 he founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing (CIM) and lectures at Pearson Business School (University of Kent). He is a B2B council member with The Institute of Direct and Digital Marketing (IDM) and Data & Marketing Association (DMA) B2B marketing council member. He is the author of Innovative B2B Marketing, also published by Kogan Page.

Simon Hall, based in London, UK, is a marketing innovator with around 30 years' experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent. He is also the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, both published by Kogan Page.