Hall AI-Powered B2B Marketing

Develop AI-Enabled Strategies and Practices for Maximum Impact
1. Auflage 2025
ISBN: 978-1-3986-2197-8
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 400 Seiten, Web PDF

How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact? AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and expert insights from global leaders including Epsilon, CACI UK and UrSpectr, this guide demystifies AI integration across B2B marketing. From powering market research to embedding ethical AI practices, it equips marketers to optimize every stage of the buyer journey while developing skills that elevate career credibility. You'll learn how to: - Develop strategic AI-driven frameworks tailored for B2B marketing - Implement actionable tools for lead generation, nurturing and account management - Apply principles of ethical AI use within marketing strategies - Optimize technology selection to align with business objectives Written by marketing innovator Simon Hall, this authoritative guide helps marketers transform B2B strategies, delivering measurable results and positioning you for career growth. Themes include: AI integration in B2B marketing, Strategic frameworks and models, Ethical AI application, Career development and impact, Real-world case studies

Autoren/Hrsg.

Hall, Simon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz

Inhaltsverzeichnis

• • Chapter - 00: Introduction to AI and AI’s impact on B2B Marketing
• Section - ONE: AI based market and customer research
• • Chapter - 01: AI for Market Research
  • Chapter - 02: AI for Customer Insights
• Section - TWO: Awareness and Content Marketing
• • Chapter - 03: Using AI in the Awareness Phase
  • Chapter - 04: Search Engine Marketing and AI
  • Chapter - 05: B2B Content Marketing and AI
• Section - THREE: AI Lead Generation and Lead Nurturing
• • Chapter - 06: AI for Account Identification and Research
  • Chapter - 07: Lead Capture
  • Chapter - 08: AI Powered Lead Nurturing
• Section - FOUR: AI for Optimizing Customer Relationships
• • Chapter - 09: Personalization Through AI
  • Chapter - 10: Conversational AI
  • Chapter - 11: AI and Customer Events, Webinars
  • Chapter - 12: AI Enabled Retention Marketing
• Section - FIVE: AI Management and Planning
• • Chapter - 13: Data Privacy
  • Chapter - 14: Ethical use of AI
  • Chapter - 15: AI-Powered Performance Measurement
  • Chapter - 16: Marketing operations and AI
  • Chapter - 17: AI Technology Review and Selection

Über Autor(innen)

Hall, Simon
<b>Simon Hall</b> is a renowned marketing leader with over 30 years of experience in technology and services marketing. He has served as UK Chief Marketing Officer at Dell and held senior roles at Acer, Microsoft and Toshiba. As the founder of NextGen Marketing Solutions, a Course Director and Fellow of the Chartered Institute of Marketing, and a lecturer at the University of Kent and Henley Business School, he brings a wealth of practical expertise. He is the author of <i><b>B2B Digital Marketing Strategy</b></i> and<b> <i>Innovative B2B Marketing Strategy</i></b>, also published by Kogan Page.

Simon Hall is a renowned marketing leader with over 30 years of experience in technology and services marketing. He has served as UK Chief Marketing Officer at Dell and held senior roles at Acer, Microsoft and Toshiba. As the founder of NextGen Marketing Solutions, a Course Director and Fellow of the Chartered Institute of Marketing, and a lecturer at the University of Kent and Henley Business School, he brings a wealth of practical expertise. He is the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, also published by Kogan Page.