Buch, Englisch, 610 Seiten, Format (B × H): 254 mm x 183 mm, Gewicht: 1204 g
Log on. Take off.
Buch, Englisch, 610 Seiten, Format (B × H): 254 mm x 183 mm, Gewicht: 1204 g
ISBN: 978-0-415-77579-3
Verlag: Taylor & Francis Ltd
This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation.
- Digital properties & features
- E-marketing
- E-sales & distribution
- Web customer service
- E-commerce organization
- E-commerce strategy
Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Introduction 2. Digital Airline E-commerce Properties in Airline E-commerce 3. Airline E-Marketing 4. Airline E-Sales & Distribution 5. Multi-Channel Customer Service For Web Travellers: A Guide & How to Optimize It 6. The Airline E-commerce Organization 7. Airline E-commerce Strategy