Hillygus / Shields The Persuadable Voter

Wedge Issues in Presidential Campaigns
Course Book
ISBN: 978-1-4008-3159-3
Verlag: De Gruyter
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance.

The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.

Autoren/Hrsg.

Hillygus, D. Sunshine

Shields, Todd G.

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Propaganda & Kampagnen, Politik & Medien
• Sozialwissenschaften Politikwissenschaft Politische Systeme Wahlen und Volksabstimmungen
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Politikwissenschaft Politische Systeme Politische Parteien

Inhaltsverzeichnis

List of Illustrations ix

List of Tables xi

Acknowledgments xiii

Chapter One: Wedge Issues in Presidential Campaigns 1

Chapter Two: The Reciprocal Campaign 18

Chapter Three: Measuring the Persuadable Partisan 49

Chapter Four: Capturing Campaign Persuasion 82

Chapter Five: The Republican Southern Strategy: A Case Study of the Reciprocal Campaign 107

Chapter Six: Candidate Strategy in the 2004 Campaign 145

Chapter Seven: Conclusions: Consequences for Democratic Governance 183

Appendix 1: Question Wording and Coding 205

Appendix 2: Content Analysis Coding 214

Appendix 3: Statistical Results 216

Bibliography 223

Index 237

Über Autor(innen)

D. Sunshine Hillygus is the Frederick S. Danziger Associate Professor of Government and director of the Program on Survey Research at Harvard University. Todd G. Shields is professor of political science at the University of Arkansas and director of the Diane D. Blair Center for Southern Politics and Society.