Iverson / Williams / Bradley 3 CEO's Formula

For Building Success & Wealth in Network Marketing and Life
1. Auflage 2015
ISBN: 978-1-4835-5929-2
Verlag: BookBaby
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 150 Seiten

You hold the key to your own financial freedom. Want to fire your boss? Start your own company? Take control of your future and create a lasting legacy? Whether you''re new to network marketing or a seasoned professional looking to take your business to the next level, The 3 CEOs Formula can teach you how to reach your goals!

Autoren/Hrsg.

Iverson, Spencer

Williams, Floyd

Bradley, Donald

Leseproben

Floyd’s View Leaders Build on a Solid Foundation It takes great leadership to build anything substantial and sustaining. Where would the Disney corporation have ended up without Walt? The Ford Motor Company without Henry? McDonald’s without Ray Kroc? They might have been good businesses with decent returns, but chances are, without those dynamic figures at their helms, they would not have grown into the branded empires we know them as today. Great leaders use their influence to impact others and inspire them to accomplish more. They have the vision to see what’s possible when others only see things as they currently are. A great leader uses his or her power of influence to help transform attitudes of doubt and negativity into attitudes of belief and great expectations. A great leader’s influence will continue to have a significant impact long after he or she has departed. In network marketing, your goal is to be that great leader and build your own personal empire through dedication and determination. We’ve said it before and we’ll say it again, both here and in the future: A great business doesn’t happen overnight. It takes time to build up your own leadership skills and then use them to recruit and retain the best people out there—to build a strong, solid team that can go the distance. You will have to develop your ability to communicate your ideas, listen effectively and overcome objections as you present your opportunity to others. You’ll need to learn to set goals for your business, track your progress and make adjustments along the way. The goal is to be like McDonald’s, or Ford, or Disney: to have a company that will last for the rest of your life, and then just keep on going. The first step you must take toward building this sort of business is putting together a great team, one designed for stability and longevity. Toward this end, you must have stable people on your team—this means individuals who have learned to manage their time and finances, as well as the unexpected challenges that are simply a part of everyday life. Think about it: If half your team is dealing with overwhelming problems at home—with their families, for example, or with debt—how well are they going to perform at work? Distractions in their personal lives can lead to less focus on the tasks they need to do to make your business great, and that is a setback that, often, you cannot afford. Of course, no one’s perfect, and there will come a time when you’ll meet someone who seems as though he’d be a great rep—if only he weren’t dealing with that messy divorce, or struggling to get himself out of debt. Are people like this worth recruiting? Often, the answer is “yes.” Men and women with a little baggage can indeed become your best associates, with just a little guidance and training. Great leaders develop stability in their team members by setting up proper expectations with them from the very beginning. Here are several key ways to accomplish this: 1.   Create a game plan with your new recruits immediately after getting them started, including how much income they expect to earn in the first thirty days, the first six months and the first year. Make sure it’s realistic. 2.   Find out how much time and effort they’re willing to put into their businesses—and how long they’re willing to keep it up in order to reach their financial goals. 3.   Let new recruits know how much money they will need to invest in their businesses long-term to reach their financial goals. 4.   Talk to them about unforeseen obstacles that may arise in their businesses. Discuss things that you have had to overcome in your own business. Talk about how these challenges served to make you a better leader and to make your business stronger. 5.   Let your new recruits know that it takes time for any business to become a success, and that their businesses will be no different. It is a three- to five-year process for most people. Building with integrity—that is, choosing team members based on quality, not quantity—is one of the most critical components of a solid business model. Associates who are invested emotionally in the work they do are more likely to stay with you for the long run, and retention within your organization creates consistency and growth in your income. You need people who are committed to the business just as much as you are, not people who will quit when they aren’t rich by the end of the first week. One thing you should never forget as the leader of your growing empire is that you are not just building a financial vehicle for yourself here—you are actually creating a business made up of people and relationships. In network marketing, you must constantly work to strengthen your relationships with your team members. They must know that you are on their side, and that you sincerely want to see each of them succeed. You have to be genuinely concerned for their well-being and do what you can to foster it; creating a stable environment in which your team can grow and prosper goes a long way toward increasing the profits you earn. Leaders Don’t Make Promises That They Won’t Be Able to Keep How many times have you seen those sensational flyers and advertisements that promise that you can “make $10,000 per month without leaving your home” or “make a six-figure income immediately”? How many times has someone told you, “Just join my team and we’ll build a business under you”? These promises all seem great, but beware of them—and remember that if it sounds too good to be true, it probably is. As an associate, you should never believe anyone’s get-rich-quick claims and as a leader, you must never make them to any of your prospective reps, and certainly not to anyone who is already an associate. You just can’t guarantee how successful anyone will be. You can’t make any promises when it comes to future income. Nor can you make any vows to spend X amount of time with a person to help them build their business. It sounds like a noble thing to do, especially for someone who is just getting started in network marketing. But there’s a difference between training an associate and creating a dependent relationship, and if you set your new reps up to rely on your help for their own success, it could backfire on you later. For instance, if you tell them things like, “When you get started, just give me some names and I’ll call them for you” or, “You won’t have to worry about doing any presentations—I’ll fly in once a month to help you build your team,” all you’re doing is making more work for yourself that you may not be able to follow through on when the time comes. Instead of making promises that you won’t be able to keep, your job is to get your reps started properly then support them by teaching them how to be self-sufficient in their businesses. Let them know that their objective is to become as independent as they can; make sure they understand that while you are helping them in the beginning, you are preparing them to lead their own future organizations as soon as possible. You can be a great leader for your associates by providing mentoring and advice, but you can’t hold their hands forever. Remember, you reap what you sow, and if you’ve essentially told them that they don’t have to do the work, they won’t. Instead, let them know your expectations. Teach them responsibility, and model it to them as well. As the leader, always keep your word concerning commitments you make to help the people on your team. If you’re scheduled to do a meeting, show up for it. If you offer incentives such as contests or promotions, honor them. Leaders often lose their credibility by making promises they can’t or just don’t keep, and if your associates don’t believe that you are reliable, they will not do the best work they can for you. In addition, just as you must ask yourself, “How am I convincing people to join my team?” you must also pay close attention to how your team members are closing their own prospects. What promises are they making to seal the deal? What expectations are they setting up for their new reps—and are those expectations being met? Are your associates overcommitting themselves or making unrealistic promises, ones that just cannot be fulfilled? If this is how you “roped” your reps into the business, chances are they are using the same techniques, and the cycle of unfulfilled promises is bound to continue—and bound to have a devastating effect on your future income, as well as theirs. Leaders Don’t Create Disappointment by Pushing Unrealistic Timelines It is important to understand that although network marketing is a unique business, it is in fact a real business and like any other, it takes time to build. Statistics have shown that the average, traditional business takes about three years to break even. Comparatively, even though it is true that network marketing affords anyone the opportunity to make a faster profit with less start-up and overhead costs, statistics also show that for most people to experience significant...