Valuable Content Marketing

How to Make Quality Content Your Key to Success
2. Auflage 2015
ISBN: 978-0-7494-7327-3
Verlag: Kogan Page

Buch, Englisch, 328 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 500 g

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media CategoryWINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition)Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.

Autoren/Hrsg.

Jefferson, Sonja

Tanton, Sharon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

• • Chapter - 00: Introduction;
• Section - ONE: Why valuable content?;
• • Chapter - 01: Buying has changed. Has your marketing caught up?;
  • Chapter - 02: What is valuable content and why does it win you business?;
  • Chapter - 03: Guiding principles for your valuable content ;
• Section - TWO: What valuable content?;
• • Chapter - 04: Blogging;
  • Chapter - 05: Social media;
  • Chapter - 06: Email newsletters;
  • Chapter - 07: Search engine optimization;
  • Chapter - 08: Deeper written content, e-books, white papers, SlideShares and published books;
  • Chapter - 09: Video, audio, infographics and more;
  • Chapter - 10: Widen your reach: PR, guest blogging, events and paid Advertising;
• Section - THREE: How to supercharge your business with valuable content;
• • Chapter - 11: Pulling together a valuable content strategy;
  • Chapter - 12: Making your website valuable;
  • Chapter - 13: How to write valuable content;
  • Chapter - 14: How to sell with valuable content:
  • Chapter - 15: Winning the challenge of constant content generation;
  • Chapter - 16: Troubleshooting Q&A: answers to the big content questions;
  • Chapter - 17: Conclusion and your new manifesto for marketing people love

Über Autor(innen)

Jefferson, Sonja
Sonja Jefferson is a content consultant with a background in professional sales.Through her company Valuable Content Ltd she has helps business owners to get their message across in the right way, managing web projects and helping them write and publish high quality business books. Her interest is in getting to the heart of the message, producing and sharing the right type of information to help a business grow.

Tanton, Sharon
Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features, and internal communications, she helps companies to convey their message in a way that audiences appreciate. She is interested in the mechanics of writing, how you write it, and has English teaching and Creative Writing qualifications.

Sonja Jefferson shows you what to write. A content marketing consultant and trainer with a background in professional sales, she founded Valuable Content, which helps business owners get their message across in the right way. She reaches the heart of the message, producing and sharing the right type of information to help a business grow. Sharon Tanton shows you how to write. Creative Director at Valuable Content, she is a copywriter with a background in crafting stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate.