Jones Disruption OFF

The Technological Change Coming for Your Company and What To Do About It
1. Auflage 2020
ISBN: 978-1-5439-7751-6
Verlag: BookBaby
Format: EPUB
Kopierschutz: PC/MAC/eReader/Tablet/DL/kein Kopierschutz

E-Book, Englisch, 244 Seiten

In his second book, Disruption OFF, Terry lets you in on his startup playbook so you can learn to stay as nimble as the 21st century requires. Any leader of a traditional company needs to read Disruption OFF to stay ahead in this rapidly changing world.

Autoren/Hrsg.

Jones, Terry

Leseproben

“There comes a time in your life when you have to open the door and let the future in.” —Graham Greene Disruption. Everyone is talking about it. It is the headline of countless articles, the keynote topic of hundreds of conferences. The question is, how will it affect your business, and what can you do about it. This book is a companion to my book “ON Innovation” where I outline a series of practical strategies to create more usable, profitable products in your company. While that book has been well received, my global work in speaking and consulting since then has revealed that something was missing. And that something became the “burning platform” for this book. It was time to tell the story of the new technologies and new business models that are impacting industries today, and to discuss strategies that any company can use to mitigate disruption – and leverage it to their advantage. The thesis of this book? Disruption is coming and coming for almost every business. Disruption is a topic I know quite a bit about. As founder of Travelocity – the earliest and for many years the largest online travel site – I led the team that started the online travel revolution. Travel is now far and away the industry most penetrated by online commerce. It is larger than the next three categories of retail combined! Online travel booking caused the number of travel agents to shrink from 40,000 to less than 13,000 today. After Travelocity, I helped disrupt travel again as a cofounder of Kayak.com where we created the Meta Search model and took quite a bit of share from Expedia and Priceline (and became a company that was eventually sold for $1.8 billion). To understand why disruption is such an important topic today, a look back might help. Historians tell us that the spear was the first implement used for fishing and that occurred about 85,000 years ago. It took almost 40,000 years to get from the spear to the net. Another 20,000 years for the fishhook to appear, and it wasn’t until 6,000 years ago that the barbed hook made its appearance. So about 80,000 years from the spear to the barbed hook! That was innovation then. And the example says nothing about the distribution of the idea, how long did it take the hook to travel from the land of the inventor to the rest of the world. I suspect a very, very long time. Well you might say that was the ancient world; innovation clearly happens faster now. You’d be correct! Think of the period from 1850 to 1900. Travel moved from the speed of a horse to the speed of a locomotive. Communication went from the speed of a wagon or sail to the speed of light. Light itself went from a flickering flame to the electric lamp. And production went from muscle power to steam power, which had an exponential effect on output. And yet even with these great inventions, the electric light, the telegraph, the transcontinental railroad, and industrial steam engine, innovation was unevenly distributed. Although Edison demonstrated his bulb in 1879, by 1925 only half the US population had access to electric light and even by 1932 only 10% of US farms had electricity. The speed of innovation is different today. While it took 75 years for the telephone to reach 100 million users, Pokémon Go took 15 days! Think about that … 75 years … 15 days. What has contributed to that dramatic difference? Connectivity. With 51% of the world population connected to the Internet, innovation itself now disperses at the speed of light. And if you think disruption is happening in unrelated industries and won’t impact you, think again. I was speaking in Cincinnati and saw this photo on the wall in my hotel. I thought about how quickly those paddle wheel steamers disappeared with the invention of the diesel engine and the completion of the transcontinental railroad. But then I took a closer look. In the background you see a copper shop, a blacksmith shop, a boiler yard, and a steamboat paint shop. They probably all went away too. Perhaps the steamboat paint shop saw it coming, but did the copper shop and the boiler yard? Had they become overly dependent on the status quo and enjoyed the good times without thinking about how quickly things were changing? Perhaps a more current example can drive the point home. Articles abound on the impact of self-driving electric vehicles, and it is easy to imagine the effect it will have on truck drivers (which is the most popular job in 29 states).1 But think of all the other impacts. • Insurance
Today, Tesla claims that its self-driving features make its cars 6.7 TIMES safer to drive than others. NHTSA rated the Tesla Model X “perfect,” the only car ever given that safety rating.
Although the complexity of these cars (and difficulty to repair) has raised some insurance rates, overall the actuarial tables based on actual performance should produce much lower rates.
On the other hand, when the inevitable crashes do occur, who will bear the liability – the “driver” (read passenger) or the manufacturer?
Expect lots of lawsuits until this is sorted out. In fact, this is one area where it would be great to see government action before the disaster. It took quite a long time for the invention of the stop light to bring order to the chaos of early driving. In fact, at one time, a man with a red flag preceded cars driving in cities to avoid scaring horse-driven carriages!
• Parking
I can already “summon” my Tesla out of my garage (it will open the garage door and back itself out), but soon I will be able to tell it to go park itself and call it back when I want it.
How will this affect the design of office buildings and downtown real estate? Will I simply send my car home and schedule it to come back at the end of the workday? Or will I send it to some inexpensive place to park, miles away? • Auto Repair
Estimates are that electric vehicles cost one-third to one- half as much to maintain as internal combustion cars, mostly due to dramatically fewer moving parts.
Service and parts represent 13% of average dealer revenue but over 40% of gross profit. No wonder auto dealers are fighting so hard to keep Tesla from selling cars via the Internet, which is prohibited in 11 states and limited to one or two stores in many others. Forty-eight states have laws prohibiting manufacturers from selling cars directly. • Gas Stations
Over 80% of gas stations in the US are also convenience stores. Operators can make as much profit on a $2.00 cup of coffee as they do on a $50.00 tank of gas. So why aren’t more “gas” stations realizing they are actually “filling” stations and install electric vehicle (EV) charging ports?
There will be great disruption unless the station owners move quickly. As an EV driver, I’d much rather stop and charge at a Chili’s or a Red Lobster than a gas station (because I’m going to be there for 20 to 30 minutes at least). Shopping malls and grocery stores have already figured this out and so have hotels who are busy installing chargers.
Surprisingly, Tesla hasn’t, as to date only one of its super chargers includes a shop and a place to sit! But who should be the disruptor here? The electric power utilities of course! EVs use power, utilities sell power, but until recently they hadn’t done much to get into the business.
Regulators have blocked the way in some cases (like California), but smart utilities, such as Green Mountain Power in Vermont, have partnered with charging companies to provide infrastructure and allow GMP customers to put remote charging right on their home’s power bill! Shouldn’t the power provider want products that use more
of their product? Power companies used to get it. When I was a kid, our power company gave away nice, bright, high-power light bulbs to any customer who wanted them, and why not; they caused us to consume more electricity! • Hotels
Will self-driving cars affect hotel stays? Well, millions sleep on airplanes as they travel from city to city; why not in cars? Perhaps they will cut out overnight stays for salespeople, change the use of hotels for short vacations. • Healthcare
The number three reason for emergency room visits is car accidents. Almost 90% of car accidents are due to driver error, not mechanical failure, so we should expect significant changes.
Safer self-driving cars (see above) should decrease this number and change demand and design. Think about the effect on police departments, fire departments, tow trucks, insurance companies, and of course, hospitals (both emergency and long-term care) if there were fewer car accidents. Oh, and let’s not forget ambulance-chasing lawyers either! • Advertising
There are an estimated 750,000 roadside billboards in the US generating a large part of the $7 billion of annual revenue of the outdoor advertising industry. How will this change when no one is looking out the window?
Will self-driving cars move all passenger focus inside? Today it is common to see two kids in the backseat glued to their iPads watching a movie. Will this happen to the driver as well? Why not? We already know that even those who are driving feel compelled to look at their phones! • Traffic Tickets
New York City collected over $560 million in traffic fines in a recent year. If...