Joyner The Irresistible Offer

How to Sell Your Product or Service in 3 Seconds or Less
1. Auflage 2010
ISBN: 978-1-118-04053-9
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

Your customers are going to give you three seconds to make thesale.
Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness asconsumers are getting smarter and smarter and have less and lesstime. What is needed is a new way of doing business-a method thatis simultaneously socially responsible and far more effective than"old" marketing. This new way is The Irresistible Offer.
"The Irresistible Offer is the missing link in many marketingbooks."
--Joe Sugarman, Chairman, BluBlocker Corporation
"The Irresistible Offer reveals secret after proven secretguaranteed to pump fresh power into your sales process."
--John Du Cane, CEO, Dragon Door Publications, Inc.
"As the world's fastest reader (Guinness Book certified) I'veread just about every business and marketing book in existence. TheIrresistible Offer by Mark Joyner is, by far, the easiest and mostpowerful. If you want to make a profitable business (any businesssmall or large), The Irresistible Offer should be your startingpoint."
--Howard Berg, "The World's Fastest Reader"
"I've read every book on marketing printed in the last 150years. This is the first breakthrough in over fifty years."
--Dr. Joe Vitale, author of The Attractor Factor
"If I had to choose one modern marketing genius to learn from,it would be Mark Joyner. The Irresistible Offer belongs in thehands of everyone wanting to wildly succeed in business."
--Randy Gilbert, a.k.a. "Dr. Proactive" host of The InsideSuccess Show

Autoren/Hrsg.

Joyner, Mark

Inhaltsverzeichnis

Preface.
Acknowledgements.
Author Biography.
Introduction: (Three Seconds).
Chapter 1. The Magic Window.
Chapter 2. The Core Imperative of Business.
Chapter 3. The Big Four Questions.
Chapter 4. What is The Irresistible Offer?
Chapter 5. What is Not The Irresistible Offer?
Chapter 6. Elements of The Irresistible Offer.
Chapter 7. The Great Formula.
Chapter 8. Offer Intensifiers.
Chapter 9. The Offer Continuum.
Chapter 10. The Great Offers in History.
Chapter 11. Word of Mouth from Flaming Lips.
Appendix A: Selling Yourself in Three Seconds or Less.
Appendix B: A Note to Salesmen.
Glossary.
Index.

Über Autor(innen)

MARK JOYNER is a leading authority on Internet marketing and New Marketing. The former CEO of Aesop Marketing Corporation, he has pioneered many of the biggest trends on the Internet today.