Buch, Englisch, 182 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 386 g
Strategies for Public Relations and Marketing
Buch, Englisch, 182 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 386 g
ISBN: 978-1-138-94859-4
Verlag: Taylor & Francis Ltd
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Table of Contents
List of Figures
Dedication
Chapter 1: Introduction
Social Organizational Culture
The Social Principle
Developing and Defining Online Communities
Developing Engagement with Social Media Communities
Developing a Social Media Process
Chapter 2: Listening
Foundational Background
Social Landscape
Sense Making
Chapter 3: Strategic Design
Social Media Strategic Plan
Social Media Campaign Design
Social Media Ethics
Chapter 4: Creative Engagement
Leaders in Creative Social Media
Elements of Meaningful Communication
Identifying Appropriate Strategies and Tactics
Social Media Golden Rules
Chapter 5: Implementation & Monitoring
Content Calendars
Engaging Through a Campaign
Social Media and Crises
Social Fatigue
Chapter 6: Evaluation
Data Use Throughout A Social Media Campaign
Components to Evaluation
The Future of Social Media