Marketing Library and Information Services: International Perspectives

1. Auflage 2006
ISBN: 978-3-598-11753-4
Verlag: De Gruyter Saur

Buch, Englisch, 419 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 746 g

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Autoren/Hrsg.

Koontz, Christie

Gupta, Dinesh K.

Savard, Réjean

Massisimo, Angels

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Interdisziplinäres Bibliothekswesen, Informationswissenschaften Bibliothekswesen, Informationswissenschaften, Archivwesen