Korper / Ellis The E-Commerce Book

Building the E-Empire
2. Auflage 2000
ISBN: 978-0-08-051880-0
Verlag: Elsevier Science & Techn.
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 263 Seiten, Web PDF

Reihe: Communications, Networking and Multimedia

New in the Second Edition
Contains over 60% new material
Complete and extensive glossary will be added
Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
Strengthened coverage of E-Business to Business
Increased and redesigned case studies
Increased European and international coverage
Revised, expanded, and enhanced illustrations
New, attractive text design with features such as margin notes
Increased size of tables containing website contacts
Redesigned cover

* Contains over 60% new material
* Complete and extensive glossary will be added
* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
* Strengthened coverage of E-Business to Business
* Increased and redesigned case studies
* Increased European and international coverage
* Revised, expanded, and enhanced illustrations
* New, attractive text design with features such as margin notes
* Increased size of tables containing website contacts
* Redesigned cover

Autoren/Hrsg.

Korper, Steffano

Ellis, Juanita

Inhaltsverzeichnis

1;Cover;1
2;Contents;6
3;Preface;14
4;Chapter 1. Setting the Vision;16
4.1;Market Predictions;16
4.2;Defining Vision;18
4.3;Traditional Business Vision vs. E-Vision;20
4.4;Business Model Basics;25
5;Chapter 2. Know Your Customers;36
5.1;Know Where to Start;37
5.2;Who Is on the Web?;38
5.3;Speaking the Global Language;45
5.4;Access Issues;50
5.5;Targeting the Best Shoppers;51
6;Chapter 3. Marketing and Branding;56
6.1;Know What You're Up Against;57
6.2;Plan for Acquisition Costs;59
6.3;Search Engines and Directories;60
6.4;Advertising Banners;66
6.5;Online Classified Advertisements;69
6.6;Message Boards;69
6.7;E-Mail Newsletters;70
6.8;Links on Other Web Sites;72
6.9;Newsgroups;73
6.10;Discussion Lists;73
6.11;Traditional Media;74
6.12;Press Releases;75
6.13;Just Give It Away!;76
6.14;Branding for Success;77
6.15;Marketing and Advertising Agencies;78
7;Chapter 4. First Impressions May Be Everlasting;82
7.1;Focus on Essentials;84
7.2;Easy Is Everything: Use Wide, Consistent Site Design;85
7.3;Present Interior and Exterior Links Well;87
7.4;Reliability Counts;87
7.5;Tackle Your Overall Look;88
7.6;Use Graphics and Layouts Well;91
7.7;Keep Text Readable;92
7.8;Make Fonts Enhance a Site, Not Detract from It;93
7.9;Make Your Pages Easy to Skim and Revisit;93
7.10;Make Your Visitors Feel Confident;94
7.11;Use Your Resources: Professional Design Agencies;95
7.12;Revisit Your Vision Statement and Goals;97
8;Chapter 5. Keep Your Customers;98
8.1;Service with a Smile;99
8.2;Quality, Service, Cleanliness;103
8.3;The Customer Is Always Right;106
8.4;Thank You, Please Come Again;107
8.5;An Ounce of Prevention;110
8.6;Be Neighborly: Chat and Discuss with Your Customers;111
8.7;Would You Like Fries with That?;112
8.8;Keep Your Hands above the Table;113
8.9;Personalize for Better Service;116
8.10;Customers Now Control the Relationship;117
9;Chapter 6. Fulfillment Channels That Work;118
9.1;Why Does Fulfillment Seem So Difficult Today?;119
9.2;Know Your Customers' Expectations;121
9.3;Know Your Shipping Options;122
9.4;Tackle Other E-Fulfillment Issues;129
9.5;Engage New Technology;130
9.6;Find E-Fulfillment Solutions;131
9.7;E-Fulfillment Supply-Chain Management;133
9.8;Plan for Spikes;136
10;Chapter 7. Choose Your Payment Systems;140
10.1;Payment System Categories;141
10.2;Credit Cards: Web Leaders in Payment Systems;149
10.3;Enable Electronic Payments;151
10.4;Ensure Online Transaction Security;155
10.5;Additional Security: The Secure Sockets Layer;157
10.6;Help Customers Trust You;158
11;Chapter 8. Know Your Infrastructure;162
11.1;Overview of Components;162
11.2;Content Management;173
11.3;Network Architecture;179
12;Chapter 9. Selecting the Right Commerce Package;184
12.1;Determining Your Needs;185
12.2;Evaluate Vendor Solutions;189
12.3;Ease of Modifications and Extensions;200
12.4;Scalability;201
12.5;Partners;201
12.6;Customer Base;202
12.7;A Final Reminder before You Buy;203
13;Chapter 10. Secure Your Investment: Security Threats and Solutions;204
13.1;Network Threats;206
13.2;Security Policies and Procedures;209
13.3;Separating Your Net from the Net: Firewalls and Proxy Servers;214
13.4;Encryption;218
13.5;Authentication and Access Control;221
13.6;Viruses;222
14;Chapter 11. Get Ready for Wireless!;226
14.1;From E-Commerce to M-Commerce;227
14.2;The Devices... Now, Then, and in the Future;228
14.3;Wireless Portals;232
14.4;Who Are the Players? Carriers vs. Internet Service Providers;234
14.5;What Will Happen?;235
14.6;Wireless Internet Convergence: Merging Technologies;239
14.7;Advancing M-Commerce Applications;241
14.8;Case Study: Year 2005;243
14.9;Make Your Plans;243
14.10;Note to Readers;243
15;Chapter 12. Commit to Never-Ending Improvement;246
15.1;The Dell Story;246
15.2;The eBay Story;247
15.3;The Amazon Story;248
15.4;The JCPenney Story;248
15.5;The Bid.com Story;249
15.6;Think! Think! Think! What's Next;249
16;Index;256