Clear and to the Point

8 Psychological Principles for Compelling PowerPoint Presentations
Erscheinungsjahr 2007
ISBN: 978-0-19-532069-5
Verlag: Oxford University Press, USA

Buch, Englisch, 240 Seiten, Format (B × H): 180 mm x 253 mm, Gewicht: 531 g

Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to
fix them. For example, never use underlining to emphasize a word, the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a
presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!

Autoren/Hrsg.

Kosslyn, Stephen M

Fachgebiete

• Mathematik | Informatik EDV | Informatik Business Application Präsentationsgraphik Microsoft PowerPoint
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Sozialwissenschaften Psychologie Allgemeine Psychologie Kognitionspsychologie

Über Autor(innen)

Stephen M. Kosslyn is Chair of the Department of Psychology and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with
Rosenberg).