Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Softcover Nachdruck of the original 1. Auflage 2015
ISBN: 978-3-319-38676-8
Verlag: Springer International Publishing

Buch, Englisch, 619 Seiten, Paperback, Format (B × H): 210 mm x 279 mm, Gewicht: 1544 g

Reihe: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Zielgruppe

Research

Autoren/Hrsg.

Kothari, Vinay

Weitere Mitwirkende

Arnold, Danny R.

Cavusgil, Tamer

Lindquist, Jay D.

Nathan, Jay

Reid, Stan

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Foreword.- Preface.- Channels of Distribution.- Comparative Marketing.- Consumer Behavior.- Health Services Marketing.- Industrial Marketing.- International Marketing.- Marketing Education.- Marketing Management.- Marketing and Non-Profit Organizations.- Marketing Research.- Marketing and Society.- Physical Distribution and Logistics.- Promotions.- Public Policy.- Quantitative Analysis.- Small Business Management/Marketing.- Research in Progress.- Miscellaneous.