Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing

1. Auflage 2026
ISBN: 978-1-032-90752-9
Verlag: Taylor & Francis Ltd

Buch, Englisch, 246 Seiten, Format (B × H): 156 mm x 234 mm

Reihe: Artificial Intelligence (AI): Elementary to Advanced Practices

Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing explores how organizations can leverage AI to understand customer behavior, optimize pricing strategies, and enhance decision-making processes. By integrating these technologies, businesses can improve their digital presence, engage customers more effectively, and stay ahead of technological advancements in today’s dynamic digital landscape.

This edited book offers a glimpse into the future of business, providing innovative methods for market research, product development, and customer interaction. Experts in the field discuss how AI, gamification, and metaverse marketing can spark creativity and drive business growth. In addition, contributions from experts in academia and industry offer diverse perspectives that enhance understanding and foster progressive discussions. By staying informed about the latest developments in digital commerce, readers can position themselves as leaders in the field. This book equips readers with the knowledge and tools needed to navigate the ever-changing landscape of digital business successfully.

Whether you’re a seasoned business owner or an industry enthusiast, this book offers valuable insights and practical strategies. For students and research academics, the book offers in-depth analyses of AI, gamification, and metaverse marketing, laying a solid foundation for scholarly exploration. Professionals and executives will find actionable methods and real-world examples to implement creative ideas and maintain competitiveness in a rapidly evolving environment.

Zielgruppe

Professional Reference, Undergraduate Advanced, and Undergraduate Core

Autoren/Hrsg.

Kumar, A. V. Senthil

Verma, Aastha

Dutta, Amit

Rahman, Hakikur

Fachgebiete

• Technische Wissenschaften Technik Allgemein Industrial Engineering
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz Maschinelles Lernen
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken
• Mathematik | Informatik Mathematik Operations Research Spieltheorie

Inhaltsverzeichnis

1. Convergence of AI, Gamification, and Metaverse Reshaping the Marketing Landscape. 2. Blockchain-Enabled AI Marketing: Enhancing Trust and Transparency in the Digital Era. 3. The Power of Influence! A State-of-the-Art Overview of Influencer Marketing. 4. Machine Learning-Based Recommender Systems for Digital Marketing. 5. Digital Nudging in Online Food Delivery Systems Using Recommender Systems. 6. Sustainable Marketing Practices Enabled by AI, Gamification, and Metaverse Technologies in Ecotourism. 7. Designing Gamification Components for Enhancing Learner Engagement in Micro-Credential Courses. 8. AI-Driven Influencer Marketing for Assessing the Dark Psychology of the Market. 9. Data Privacy, Regulatory Compliance, and Security Measures in AI-Driven Marketing Strategies. 10. Addressing Ethical Concerns and Responsible AI Practices in ChatGPT. 11. Intersection of Ethics in AI, Gamification, and Metaverse.

Über Autor(innen)

Aastha Verma, PhD, is an Assistant Professor in the Faculty of Management Studies (FMS) at the University of Delhi in India. She earned a PhD in marketing at FMS, University of Delhi, and an MBA at Bharati Vidyapeeth University, Pune, India. Dr. Verma has over ten years of experience in both industry and academia. She has worked with the management department at NSUT in New Delhi, as well as the management and commerce departments within colleges of the University of Delhi. She has also presented papers at national and international conferences, including events at IIT Delhi, MDI Gurgaon, IIM Kashipur, IIM Kozhikode, IIM Jammu, Delhi School of Economics, and the Department of Commerce at Delhi University. One of her research papers was presented at an international conference in Malaysia, which was fully funded by the Indian Council of Social Science Research (ICSSR), Government of India.

A.V. Senthil Kumar, DSc, is a Principal at the Nehru Institute of Information Technology and Management, Coimbatore, India. He has been a Professor and the Director, PG and Research Department of Computer Applications, Hindusthan College of Arts and Science, Coimbatore, Tamilnadu, for more than 15 years and a Senior Grade Lecturer at the CMS College of Science and Commerce for 14 years. To his credit he has 5 years of industrial experience and 29 years of teaching experience. He earned a DSc in computer science. Dr. Kumar has written 88 book chapters, 234 papers in international and national journals, 88 papers in international and national conferences, and edited 17 books and 3 textbooks. He is an Associate Editor of IEEE Access and an Editor-in-Chief for many journals and a Key Member for India, Machine Intelligence Research Lab (MIR Labs). Dr. Kumar is an Editorial Board Member and Reviewer for various international journals and a committee member for various international conferences. He has guided 16 PhD scholars and is currently guiding 3 PhD scholars.

Amit Dutta is the Deputy Director at the All India Council for Technical Education, New Delhi, India. He has more than 20 years of teaching, research, and administration experience and has published four books on C++, data mining techniques, and neural networks and over 20 research papers in international and national journals.

Hakikur Rahman, PhD, is an academic and has served leading education institutes in Bangladesh and abroad for over 30 years and established various ICT4D projects funded by ADB, the EU, UNDP, and the World Bank. He is a Professor and Chair of the Computer Science Engineering Department, International Standard University (ISU), and Director at the Ansted University Sustainability Research Institute, Malaysia. Prior to this he was a Professor and the Dean of the School of Engineering at the Presidency University. Before joining Presidency University, he was a Professor in the Computer Science Engineering Department at the Asian University of Bangladesh. Before that he served the BRAC University as an Associate Professor (Chair, Computer Science Engineering Department) and a Post-Doctoral Researcher (Research Associate) at the University of Minho, Portugal, under the Centro Algoritmi. He has written and edited over 35 books, more than 60 book chapters and contributed over 200 articles on computer education, ICTs, knowledge management, open innovation, data mining and e-government research in newspapers, journals and conference proceedings. He is actively involved in WSIS Forums and IGF Sessions. Graduating from the Bangladesh University of Engineering and Technology in 1981, he earned an ME at the American University of Beirut in 1986 and a PhD in computer engineering at the Ansted University, BVI, UK, in 2001 and a PhD in ICT at the Empresarial University of Costa Rica in 2011. Dr. Rahman is the Editor-in-Chief of various international journals.